If you want to attract customers these days, having your own website is indispensable. This also applies to tour and activity providers. Your own website is the ultimate advertisement for your company and your offers. Therefore, you should give absolute priority to the creation, design and optimization of your website. But what is the easiest way to create your own website? What steps are necessary and what options are generally available? In this article, we will explain these steps to you.
Create Your Website for Leisure Providers in 10 minutes
Step 1: Creating the website yourself vs. an agency
The first decision to make is: should you build your website yourself, or have it professionally built by an agency?
Having the website built by an agency has two decisive advantages:
- You can concentrate on other areas of the business as a leisure provider.
- You have a professional agency with the necessary expertise and experience.
On the other hand, building your own website has its clear advantages:
- You retain complete control over how your website should look and can add new content and optimize it according to your wishes.
- The costs are also significantly lower.
Best of all, you don’t need any previous technical knowledge to create your own website! There are now so-called content management systems and website construction kits that allow you to create your own website using special templates.
With Regiondo, you can create your own website in just a few steps. With our intuitive Website Builder, you don’t need any technical knowledge. Our drag-and-drop editor allows you to easily build your website according to your wishes and ideas. You can choose from many different styles, fonts, and colors; add images, videos, and texts; and change or optimize your site as often as you like. At the same time, websites created with our Website Builder are 100 percent SEO-optimized. This means that Google classifies your website as positive during the so-called crawling process. All pages created with our Website Builder have short loading times, are also optimized for mobile devices, and are completely user-friendly. Therefore, your chances of ranking high for keywords are very good, and you’ll get maximum visibility on search engines.
Step 2: Choose a theme and template
If you’ve decided to have your website created by an agency, the agency will take care of the next steps for you. With our website builder, you have the freedom to design your website easily and comfortably according to your taste. The first step is to choose a theme and template. These have been developed in advance by web designers, which means you don’t need any coding skills. Simply choose the design that you like best and matches your leisure company and its offers.
Step 3: Upload your texts and offers
Now it’s time to fill your website with informative and compelling content. Create a page about your company so that customers can get a good impression of your leisure offers before they book. Information about how to contact you should be easy to find. Detailed pages about your offers and prices are also important. All texts should be optimized for SEO. This means, for example, that your texts are grammatically correct and sentences are not too long. We also recommend doing keyword research with SEO tools such as SEMRush or Ahrefs.
Step 4: Add photos and videos
When you create your website, you’ll need professional, high-quality photos and videos. On the one hand, this gives your customers a much better impression of what you have to offer, while on the other hand, photos and videos have a positive effect on SEO (i.e. your search engine ranking). If you don’t have professional, high-resolution photos and videos, it’s a good idea to create them for the website. However, make sure you don’t put too many videos on one page, as this can slow down the website enormously and may lead to a loss of customers. Photos should also be optimized so that they do not take too long to load.
Step 5: Register a domain
To present yourself as professionally as possible on the internet, you should definitely register a reputable domain for your website. The domain name can be the name of your company or a variation of it. If you offer leisure activities within Germany, your domain should end with .de if possible., but .com is also acceptable. You can register a domain for a cheap price on Namecheap, for example.
Step 6: Observe DSGVO and online law
If you market your leisure activities in Germany and the European Union, your website needs to include information on data protection guidelines, an active cookie opt-in and an imprint. Make sure you are well-informed here, otherwise you could quickly face a fine.
Step 7: Use Google Analytics and Search Console
In order to always know exactly how many visitors your website attracts each day, what distinguishes your visitors, and where they access your website from, we highly recommend connecting your site with Google Analytics. Google Analytics shows you, for example, where visitors access your site from, how old they are, and what gender they are. You can also find out whether your visitors access your website more often from mobile phones or computers, here.
Google Search Console is also recommended, as it gives you more analytics statistics. For example, you can find out which keywords your website is ranking for and which keywords bring the most visitors to your website. You will also be shown SEO optimization suggestions.
Step 8: Integrate online booking system for leisure providers
Another essential step is to integrate an online booking system on your website. This way, with just a few clicks, your customers can see which offers are available and when, so that they can then conveniently book them online. This way, you not only record more tickets and increase your turnover, but also save a lot of time yourself. You also keep track of all your reservations. With Regiondo’s system for leisure operators, you can manage all your reservations in one place, accept payments online, and even create special barcodes for your tickets. Sound exciting? Then arrange a free demo with us now!
Did you catch website fever and want to learn more?
Then take a closer look at the following blog articles:
SEO in 2022: SEO tips for leisure providers
Web design inspiration – checklist for leisure providers
How to use the Regiondo Website Builder
