A Guide to ITB Berlin 2018

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There are many different reasons to attend the world’s largest travel trade show. You may attend ITB Berlin to take part in its over one hundred workshops and seminars held daily. Or perhaps you attend the fair to maintain your business relationships, gain publicity or make new contacts to the tourism industry. Whatever your purpose to attend, we’ve written A Guide to ITB Berlin 2018 and included some key insights about the trade show to help you navigate your way around and make the best of your experience.


A Guide to ITB Berlin 2018 – Things to Know


When- The 52nd Annual ITB Berlin takes place from March 7-11, 2018.

Where- ITB Berlin is located at Messe Berlin. Need to know how to get to ITB? See helpful travel options here. Want more information on the exhibition grounds? See this helpful information and interactive map to avoid getting lost.

Countries and Destinations Attending

visitor information ITB berlin
Exhibitor Survey ITB Berlin 2017

From Albania to Zimbabwe, there are over 180 participating countries and regions at ITB Berlin this year. Find out where your fellow tour operators and favorite countries will be located with this chart including hall numbers.

Visitor Interests

Adventure Tourism and Sustainable Tourism are at the forefront of key topics this year for ITB Berlin.

An interesting topic for the third consecutive year, is the rise of the Chinese Travel Market. A special event held on March 8 from 4 to 6 p.m. at the CItyCube Berlin will inform you about the rapidly growing market. This is a great event for tour operators to attend and learn more about how to take advantage of this growing trend in the travel industry.


products and brands ITB Berlin
Exhibitor Survey ITB Berlin 2017

Exhibitor Sectors

ITB Berlin is an important event for leisure providers and tour operators worldwide. In 2017, 27% of exhibitors at ITB Berlin were tour operators.


How To Network at ITB Berlin

itb berlin 2018 networking

Attend Networking Events- The opportunities for networking at trade shows are endless. The ITB event is the perfect networking platform for buyers, exhibitors and visitors. To make the event even better, ITB has several networking tools to make networking easier.

The first is the ITB Networking Tool , and it’s free for trade visitors and exhibitors. They also have Blogger Speed Dating and ITB Speed Networking. These networking tools make it easy for promotional partners, bloggers, and businesses to connect with one another in real time, face to face. You can find more about these tools, here.

Talk with Experts- The event will be filled with tourism experts giving seminars as well as experts ready and willing to speak with you and answer your questions. Take the opportunity to absorb their knowledge of the industry and use it to benefit your business.

Build New Relationships with Tourism Professionals – It won’t be difficult to connect with other professionals in your industry. This is your opportunity to meet the world of travel and leisure professionals, all in one place. During the event, you’ll have the opportunity to build relationships and make connections which may be essential for your growth. Connecting with new partners is a great way to bring in new customers and grow your business. This is also your chance to learn more about what your competitors may be up to. So don’t be shy, get out there and network, network, network!


Stay Updated and Educated

workshops and seminars ITB Berlin

Learn About the Latest Trends- In order to continue your success and grow your business, it’s important to stay educated and updated about industry developments. Through networking, but also through attending insightful seminars, you can gain valuable knowledge about the latest trends and where the industry is heading for the future.

Although you may already have an agenda and know exactly which booths you plan to visit, exhibitors will be eager to catch you on the fly as you pass them by- There’s no way to leave the ITB without receiving free product trials. Don’t ignore the handouts you receive, many times you discover unexpected resources this way. Therefore, be open to the opportunities available to you.  The ITB is the perfect place to educate yourself and discover what tools are available on the market.

Take Advantage of Free Resources- Exhibitors will prepare marketing materials, and e-books are sure to be included. E-books are a popular way for businesses to establish and solidify their status as being knowledgeable and trustworthy in the industry. E-books are great resources for educating yourself, so be sure to take advantage of them at the event.

Explore New Ideas– The ITB gives you a unique opportunity to explore new business ideas from around the world. As you network and visit exhibitors, you will come across businesses similar to your own- take this opportunity to learn more about their business approach. Gaining an insight to others’ approach can help you improve your own. Explore new ideas as well as new technology that can help you support your business efforts.

Don’t be afraid to ask questions, and be sure to listen and join in on side conversations. Many times there may be a small crowd gathering around the booth and someone else may be asking the same questions you had in mind. Take this knowledge back home with you and use it to benefit your business. Listening and staying curious as you explore are powerful tools in themselves.


Have Fun

Aside from networking and educating yourself, the ITB is anything but strict business. It always provides an energetic and entertaining atmosphere each day. Sure, you will accomplish the business you set out to do during the event, but you will also have lots of fun along the way.

With all the free goodies (sweet treats, an assortment of food from all around the world, keychains, phone cases, and much more), the social events and cocktail mixers before, during and after the event- you’re definitely in for a good time!

Read Top Social Media Trends for 2018

See You There

We are especially interested the huge boom in travel technology, but due to the popularity of this segment, there is a long waiting list for exhibitors and not enough floor space to accomodate them all at once. Unfortunately this means we won’t be exhibiting this year, but we will still attend and would love to meet you. If you’re interested in meeting us and love to talk about travel technology, contact us.


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About Christina Quintanilla
Christina is Regiondo's Marketing Manager and is passionate about photography and travel, adventure sports and producing content to help empower the leisure industry.
All posts by Christina Quintanilla

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