Instagram is quickly turning into a dominant social media platform all over the world. In fact, it’s getting close to overtaking Facebook in certain areas. According to Hootsuite: Instagram has over 800 million active monthly users. It now has 500 million daily users. 80% of Instagram users are outside the US. 80% of users follow a business. […]Learn more
Guest Post by Dr.Berenice Pendzialek, Specialist for Chinese tourists. As mentioned in the first part of our China blog series, Chinese outbound tourism perspectives are positive and we are to see growth of visits to destinations worldwide. With this in mind, many tourism providers are encountered with the following question: How can I prepare my tours […]
Today’s travelers want to search, choose and book their tours, tickets, and services online, from the comfort of their own homes. That is convenient for them because they can read reviews, compare prices, etc. without leaving their homes. With a credit card at hand, they can finalize their travel plans within minutes. Therefore you need […]
Content is still king. So, although it takes a little more time to see results, content marketing remains the most effective marketing tool offering the greatest ROI. Just like a snowball rolling down a mountainside, content marketing just gets bigger and gains more momentum the further it goes. And one of the most effective content […]
You are no doubt familiar with The General Data Protection Regulation (GDPR) as a tour operator. In this post, we’ll take a quick look at the changes coming with GDPR, how it affects your business as a leisure provider, and what steps you need to take to be in compliance. In addition, we will provide you […]
Health tourism has been around for thousands of years since the third millennium B.C. In fact, people in ancient Mesopotamia traveled to the temple of a healing god or goddess in Tell Brak, Syria to heal eye disorders. Greeks and Romans also traveled by foot or boat to spas all over the Mediterranean. And now people […]
Social media is all about images. The old saying “a picture is worth a thousand words” is definitely true and leisure professionals must capture this huge potential in their social media posts. Make sure to take a look at these free tools to create viral images.
Many of us find it challenging to strike the perfect balance between productivity and the sales process. Being productive is an important issue for tour operators. For example, during the high season, it can be difficult to find time to get everything done. And in the low season, you may procrastinate due to lack of […]