How to Find and Hire the Best Tour Guides
The difference a great guide can make for your tour business is bigger than you might be thinking. Since they often play the role of brand ambassadors, they will build […]
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5 Content Marketing Tips for Tours and Activities
Competition is fierce in the tourism industry for tour operators and activity providers as travelers are becoming savvier and the market is becoming more saturated. There are a plethora of […]
Influencer Marketing for Travel and Tourism Companies
The marketing industry is constantly evolving and so are new, better ways of communicating and delivering your brand online. One of them, influencer marketing, has proved to be a successful […]
A Simple Guide to Google Analytics for Tours & Activities
Every dollar you spend on your market, every single website tweak, and every blog post you write are all aimed at one goal: To increase sales and bookings. But, looking […]
An Introduction to SEO for Tours and Activities
Tour and activity operators invest in Search Engine Optimization (SEO) to increase long-term organic traffic to their business websites. This increased focus on building online traffic comes as a result […]
7 Email Marketing Tips to Grow Your Tour and Activity Business
Email marketing for tourism, though not as flashy as social media marketing, is way more profitable in the long run. Statistics show that for every $1 you spend on email […]
Why Tour and Activity Operators Should Invest in a Great Website
It’s crucial to understand that a great tour or activity website should not be seen as merely an expense, but rather as an investment. But the question to answer is […]
9 Tourism Trends That Will Shape the Travel Industry in 2020 and Beyond
With travelers’ desire for new experiences, the rapid global technological advancements, climate change, and other dynamics, the travel and tourism industry is constantly transforming. Having experienced an all-time high in […]
SaaS Booking System vs In-House Development: Which is Right for You?
In this era of increased digitization in the travel and hospitality industry, travelers are inclined to make their bookings online. It’s estimated that tours and activities online penetration will reach […]
How to Increase Website Traffic for Tours and Activities
According to Phocuswright, online bookings for tours and activities have grown over the years and currently sit at 21%. Although they’re still in infancy, online reservations for tours and activities […]