The marketing mix is a term coined by Neil Borden in “The Concept of the Marketing Mix,” an article that was published in 1948. The term describes the combination of elements that make up the strategic marketing plan for a product.
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Guest Post by Dr.Berenice Pendzialek, Specialist for Chinese tourists I’m thrilled to be invited as a writer for the blog series about China ́s outbound tourism. As mentioned in the first part of our China blog series, Chinese outbound tourism perspectives are positive and we are to see growth of visits to destinations worldwide.
The calendar function is one of the most important ones in our booking solution. In order to make the information you need more accessible and clearer, Regiondo offers a new calendar design with a lot of new functions. Check it out and manage your business efficiently! Overview about the improvements: Hide the navigation and switch to […]
You are no doubt familiar with The General Data Protection Regulation (GDPR) as a tour operator. We covered the topic in this post last year. Don’t worry if you missed it, we will recap it again in this post; and provide you with new updates and key GDPR changes that you need to know, and […]
Health tourism has been around for thousands of years since the third millennium B.C. In fact, people in ancient Mesopotamia traveled to the temple of a healing god or goddess in Tell Brak, Syria to heal eye disorders. Greeks and Romans also traveled by foot or boat to spas all over the Mediterranean. And now people […]
Social media is all about images. The old saying “a picture is worth a thousand words” is definitely true and leisure professionals must capture this huge potential in their social media posts. Make sure to take a look at these free tools to create viral images.
New features and updates! We’ve been working hard in March to provide you the latest and greatest version of our booking solution. To keep you updated, we present to you the newest edition of Release Notes of March 2018 covering our new POS functions, a bundle upgrade and interesting overviews of already existing features.
Many of us find it challenging to strike the perfect balance between productivity and the sales process. Being productive is an important issue for tour operators. For example, during the high season, it can be difficult to find time to get everything done. And in the low season, you may procrastinate due to lack of […]
It’s fairly common for tour operators in popular tourist destinations like Venice to have dual pricing or ‘’pricing discrimination’’ between locals and foreigners. However, the European Commission is changing this. Pricing discrimination or dual pricing is when ticket prices for sights and tours are determined by nationality, with foreigners paying more than locals. Some countries […]
Your job in the travel and tourism industry is to help people travel to a far-off destination, enjoy that place for a few days, and then get back home, right? Not anymore. Now, you are providing a life-enhancing experience known as experience tourism – and the better the experience, the better you stand out from […]
