GetYourGuide is one of the biggest sales channels for tours and activities – not just in Europe but across the world. The Berlin-based online travel agency (OTA) has always been […]
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Recent studies used sentiment analysis to determine the top factors that influence the quality of a tourism destination. By analyzing online reviews and the words people used, some key topics […]
The tours and activities sector is the third-largest in the global travel and tourism industry. Its market size reached US$135 billion globally in 2016. This in-destination travel segment was also […]
Twitter is one of the best platforms for social media marketing due to its number of daily active users, platform improvements, and growing popularity. In this article, we’ll explain how […]
Apart from your website and Google My Business profile, social media is one of the key marketing platforms for tours and activities. LinkedIn, in particular, is ideal for creating and […]
With over 1.3 billion users, Facebook Messenger is the most popular and accessible instant messaging app in the world. And what’s best about it is that the platform now enables […]
New advancements in automation technology and the recent COVID-19 outbreak have changed the way customers engage with businesses. Statistics have shown that up to 83% of adults now prefer to […]
Every business needs to track its performance in order to know whether they are achieving any growth or not, as per their set goals. And in the case of your […]
Modern companies are saving time and money, plus human resources by applying process automation in their businesses. Tours and activities operators are no exception. And for any forward-thinking company, it’s […]
According to Statista, for a long while, the domestic tourism market in Europe has contributed a bigger share of the travel and tourism GDP than the international market, and in […]
