wechat marketing

How To Use Wechat For Marketing In China

WeChat is a multipurpose platform popular in China and other emerging markets. It combines instant messaging, social media, shopping, and much more in a single mobile app. With over 1 billion active users per month, it’s by far the most popular app with Chinese smartphone users. In fact, WeChat’s owner (Tencent) is one of the […]

DMOs Regiondo and Tripadvisor attack: How Destinations should position themselves in the Tours & Activities Market now

Disruption in the activity market: Booking and Tripadvisor invest   The area of day tourism and local activities had a long shadowy existence. The focus in the sales channels and in the local destinations was on travel, overnight stays and possibly flat rates. But the market is changing radically: large tour operators and start-ups are […]