With travelers’ desire for new experiences, the rapid global technological advancements, climate change, and other dynamics, the travel and tourism industry is constantly transforming. Having experienced an all-time high in the past decade, with 2018 recording the highest international tourist arrival, according to the World Tourism Organization (UNWTO), the sector is now undeniably faced with […]
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Did you know that at one time in the past three years travel booking abandonment rates reached a whopping 90.74% globally? This was due to several factors, one of them being pricing as a result of booking fees and other hidden charges. The modern-day consumer has access to lots of information at the tap of […]
Previously known as the Euro Attractions Show (EAS), the IAAPA Expo is going to bring thousands of leisure industry professionals together from across the globe to Barcelona. Here are 6 reasons why you should also attend and how you can make the most of your experience there. Table of ContentsThe IAAPA Expo: What’s It All About?Why […]
GetYourGuide is one of the biggest sales channels for tours and activities – not just in Europe but across the world. The Berlin-based online travel agency (OTA) has always been committed to delivering an excellent experience to its users and rightly gets more than 10 million monthly visitors across its main markets. Source: SimilarWeb This […]
Recent studies used sentiment analysis to determine the top factors that influence the quality of a tourism destination. By analyzing online reviews and the words people used, some key topics have emerged that make a destination interesting and desirable. In this article, we’re going to present 8 key elements that influence the perceived quality of […]
The tours and activities sector is the third-largest in the global travel and tourism industry. Its market size reached US$135 billion globally in 2016. This in-destination travel segment was also growing steadily until the COVID-19 pandemic struck in 2020, affecting businesses worldwide across all industries. And in wake of the pandemic and beyond, it’s important […]
Twitter is one of the best platforms for social media marketing due to its number of daily active users, platform improvements, and growing popularity. In this article, we’ll explain how Twitter can help you increase bookings for your tours and activities. We’ll also share some powerful tourism marketing tips that you can use to boost […]
Apart from your website and Google My Business profile, social media is one of the key marketing platforms for tours and activities. LinkedIn, in particular, is ideal for creating and fostering professional connections for your business. With more than 750 million users worldwide, LinkedIn is well known for professional networking and tour and activities businesses […]
With over 1.3 billion users, Facebook Messenger is the most popular and accessible instant messaging app in the world. And what’s best about it is that the platform now enables brands to connect with their clients worldwide for FREE. The app is reported to be used by 200 million businesses and the number will continue […]
New advancements in automation technology and the recent COVID-19 outbreak have changed the way customers engage with businesses. Statistics have shown that up to 83% of adults now prefer to book their tickets online, with over 700 million people estimated to fuel a surging online booking industry by 2023. More than that, online sales are […]