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travel audience

12 Tourism Trends That Will Shape the Travel Industry in 2022 and Beyond

With travelers’ desire for new experiences, the rapid global technological advancements, climate change, and other dynamics, the travel and tourism industry is constantly transforming. Having experienced an all-time high in the past decade, with 2018 recording the highest international tourist arrival, according to the World Tourism Organization (UNWTO), the sector is now undeniably faced with […]

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Why Charging a Booking Fee May Hurt Your Conversion Rates

Did you know that at one time in the past three years travel booking abandonment rates reached a whopping 90.74% globally? This was due to several factors, one of them being pricing as a result of booking fees and other hidden charges. The modern-day consumer has access to lots of information at the tap of […]

Grow Your Sales with Regiondo and GetYourGuide: We’re Now an Advanced Connectivity Partner

GetYourGuide is one of the biggest sales channels for tours and activities – not just in Europe but across the world.  The Berlin-based online travel agency (OTA) has always been committed to delivering an excellent experience to its users and rightly gets more than 10 million monthly visitors across its main markets.  Source: SimilarWeb This […]

tourism destination quality

What Determines the Perceived Quality of a Tourism Destination?

Recent studies used sentiment analysis to determine the top factors that influence the quality of a tourism destination. By analyzing online reviews and the words people used, some key topics have emerged that make a destination interesting and desirable. In this article, we’re going to present 8 key elements that influence the perceived quality of […]

Tour and Activity Booking Statistics You Need to Know About

The tours and activities sector is the third-largest in the global travel and tourism industry. Its market size reached US$135 billion globally in 2016. This in-destination travel segment was also growing steadily until the COVID-19 pandemic struck in 2020, affecting businesses worldwide across all industries. And in wake of the pandemic and beyond, it’s important […]

tripadvisor for business

How to Use Twitter for Tourism Marketing

Twitter is one of the best platforms for social media marketing due to its number of daily active users, platform improvements, and growing popularity.  In this article, we’ll explain how Twitter can help you increase bookings for your tours and activities. We’ll also share some powerful tourism marketing tips that you can use to boost […]

How to Use LinkedIn to Sell Tours and Activities

Apart from your website and Google My Business profile, social media is one of the key marketing platforms for tours and activities. LinkedIn, in particular, is ideal for creating and fostering professional connections for your business. With more than 750 million users worldwide, LinkedIn is well known for professional networking and tour and activities businesses […]

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The Best Tour Operator Software in 2021

New advancements in automation technology and the recent COVID-19 outbreak have changed the way customers engage with businesses. Statistics have shown that up to 83% of adults now prefer to book their tickets online, with over 700 million people estimated to fuel a surging online booking industry by 2023. More than that, online sales are […]