The new year is right around the corner so it’s time to figure out your game plan.
How can you make 2021 your best year ever? This is what we’re going to explore today.
One year is a long time so we’ll break it down into seasons and campaigns that are easier to track and plan for.
First, we’ll go through some last-minute tips around Christmas and New Year. Your performance around the holidays will set the tone for 2021 so be sure to give it your best.
Next, we’ll highlight the key dates during the spring that can turn into profitable sales campaigns.
Following are the summer and autumn seasons when you can expect some variability in demand compared to previous years.
Lastly, we’ll close off with some timeless tips for selling tours and activities throughout the entire year.
Ready? Let’s go.
Last-minute tips before Christmas and New Year
Finishing 2018 with a strong performance and a solid plan is the best way to prepare for the new year.
So before we go into 2021, we’ll review some last-minute tips to make the most out of Christmas, New Year, and the winter season in general.
There are 2 main approaches you can take here, depending on the nature of your business.
If the season allows for normal delivery of your products and services, you need to make the most of winter sales-wise. Hosting company events and selling gift vouchers are good examples of holiday offers to boost your winter sales.
On the other hand, if you run an outdoor activity or a tour that’s not available during the winter, it’s time to step back and schedule time for planning the new year.
- What campaigns will you run?
- What are the resources you will need?
- How much revenue can you expect?
- What kind of costs will you incur?
These are all questions that deserve some attention if you want to be fully prepared and face the new year with confidence.
Luckily, that’s what the rest of this article will cover so be sure to bookmark it in case you don’t have the time right now.
Blossoming in spring
The spring can be your stepping stone to a great summer season but it can also bring substantial opportunities on its own.
There are several big holidays such as Mother’s Day (31st March), Easter (21st April), Earth Day (22nd April), and Father’s Day (16th June).
These are all great opportunities for campaigns, depending on your business and target market.
For example, you can offer special discount codes when people book your tour or activity as a Father’s Day gift. Or you can introduce time-sensitive Early Bird tickets when people book a summer slot before April 30th.
There are many ways to boost your sales in spring so make sure to mark important dates on your calendar and prepare your offers in advance.
High season and how it’s changing
The summer is traditionally the busiest time of the year for most tour and activity providers.
However, we can see a steady redistribution of bookings in recent years.
With cheaper airline tickets and considerable benefits to traveling off-peak, you can expect an increase in activity during autumn months like October and November.
In addition, holidays like Halloween and commercial events like Black Friday bring even more opportunities for boosting sales in autumn.
The bottom line? Make sure you plan extra resources for traditionally slow months so you have enough capacity and provide a consistently good service.
Timeless tips for selling tours and activities all year round
1. Generate more reviews
In order to ensure that customers continue to review your services, short reminders can be extremely useful.
With Automated Review Express, Regiondo lets you remind customers to leave a TripAdvisor review via a fully automated process. This feature has two key benefits.
Firstly, customers are reminded of the event again, which helps them remember you as a service provider.
Secondly, it increases the number of reviews, thereby helping your rank higher in the TripAdvisor internal ranking. Consequently, you will be found online by more potential customers, without you having to lift a finger!
2. Always try to stand out (but in a positive way)
Whether your customers are visiting for a short weekend break or have traveled halfway around the world – EVERYONE wants to experience something special.
However, it doesn’t take a lava-spewing volcano, juggling bears, or a roller-coaster loop to keep them happy.
Most people really appreciate small and preferably unexpected surprise gestures. Imagine if your customers could relive the fall of the Berlin Wall through virtual reality glasses or see a temple arise from the ruins. Give your creativity free rein in this respect!
Even small additional services, such as free Wi-Fi on a bus ride, can be attractive – especially when you can use these extras to optimize and promote your services.
Today, real experiences matter – but so do the Facebook posts, Instagram photos, or Snapchat stories that they generate. Use the opportunities to collect “likes” from your guests, allowing you to reach more and more people.
3. Stay on top of data
Implementing the tips above won’t suddenly lead to overnight success. The best-case scenario is a process of constant evaluation, adaptation, and repetition. Therefore, to make sense of your campaigns, make good decisions, and track progress, you need accurate data.
Online tools like Google Analytics make it easy to evaluate the complete impact of your marketing measures, with Regiondo giving you additional tools to track and improve your performance.
4. Keep your site simple
Your website is your storefront and marketplace and, when all is said and done, the basis of almost every successful booking.
Once you’ve established what attracts your customers to your website and used that information to make your site more visually appealing, it’s time to let the words speak for themselves.
Keep things brief and ensure that it’s always crystal clear for visitors to your site as to what they need to do next. That means simple vocabulary, clear instructions, big buttons, and, above all, avoiding complexity.
So there you have it, follow these tips and you’ll surely set yourself up for success in 2021. Here are the key takeaways in a nutshell:
- Take the time before Christmas and New Year to maximize sales and plan the year ahead.
- Use the spring season for timely marketing campaigns and kickstart your summer sales.
- Prepare enough resources for both the summer and late autumn as people embrace off-peak travel.
- Generate reviews on autopilot with Review Express.
- Consistently stand out from the crowd by adding extra value.
- Collect and analyze data to make better decisions.
- Simplify your website as much as possible to boost conversions.
We hope these seasonal and timeless suggestions will make planning easier and help turn 2021 into your best year ever!