With travelers’ desire for new experiences, the rapid global technological advancements, climate change, and other dynamics, the travel and tourism industry is constantly transforming. Having experienced an all-time high in […]
Learn more
In this era of increased digitization in the travel and hospitality industry, travelers are inclined to make their bookings online. It’s estimated that tours and activities online penetration will reach […]
According to Phocuswright, online bookings for tours and activities have grown over the years and currently sit at 21%. Although they’re still in infancy, online reservations for tours and activities […]
ArtViva is one of the leading experience providers in Italy. They started out as a theater company in 1996 and later transitioned to tourism entirely. And with the onset of […]
Instagram has become one of the most preferred social media channels for people of all ages. It is also the go-to place for brands to engage with their existing and […]
Do you have WhatsApp? I’m sure a customer has asked you that before and your answer was (probably) yes. Indeed, WhatsApp is the most popular messaging app out right now. […]
The marketing mix is a term coined by Neil Borden in “The Concept of the Marketing Mix,” an article that was published in 1948. The term describes the combination of […]
Bordeaux Tourism is the official tourist office for the city of Bordeaux in Southwestern France. The organization is responsible for promoting tourism in the region, offering information and guidance to […]
Optimizing your customer experience for mobile bookings requires a different approach compared to desktop. From the way you display your offers to the type of content you create, you must […]
During the Covid-19 pandemic, the tour and activities industry faced probably the toughest time ever. So it’s now crucial for experience providers to seek more ways to increase their online […]
