Editor’s note: This is a guest contribution by Matt Holmes from Visual8 Digital. You can learn more about Matt and his company at the end of the article. Whilst many Travel Brands are flocking to Facebook Ads and Google Ads (with good reason, as they do work), there’s a huge, under-rated and ripe opportunity happening […]
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As part of our series on “People behind the machine”, today we’re happy to introduce the Regiondo-Sales-Team. They are engaged in customer acquisition in Germany, Austria and Switzerland. We asked everyone on the team to share a little bit about themselves and their role so you get a glimpse of what it’s like working here. […]
You’ve put in all the hard work of designing a great experience and crafting the perfect offer – this is only wasted if people don’t know about it. This might sound like common sense but if you have a genuinely good offer and a great experience for your customers – you have to let them […]
Since the first escape room opened doors in 2007, the industry has grown to reach people all around the world from every age and gender. Escape games are suitable for various groups of people including young people, teens, and grandparents. They give us unique opportunities to practice teamwork and problem-solving which makes them perfect for […]
In a perfect world, you’ll create your tour concept, arrange all the moving parts, put it out into the wild and get people to buy. They are happy with the experience, you are happy with the way you earn a living. But that’s not how it always pans out. For example, you can fail in […]
We currently live in an experience economy and travel is the ultimate experience, wouldn’t you agree? That’s why the travel and tourism industry is set to be one of the biggest and most lucrative industries, globally. According to the World Travel and Tourism Council (WTTC), travel and tourism grew by 3.9 percent in 2018; generates […]
What is the best way to find out what customers really expect from a booking system? We asked ourselves this question and came to the conclusion that you can only find out if you ask your customers directly. To constantly improve our system, we teamed up with the tourism students from the Munich University of […]
Travel is one of the largest and fastest-growing industries in the world. People are spending trillions of dollars globally every year. Having a solid marketing strategy is definitely crucial for winning a chunk of that market. But meanwhile, something else has become increasingly important. In this аrticle, we will go beyond the successful strategy to […]
In the digital era, finding the balance between selling directly to consumers (more profitable) and through distribution networks (more efficient in terms of volume) is a real challenge for tour operators. However, this balance is based on the ability to ask yourself the right questions. For example: Which channels correspond to your business and culture? […]
Imagine going on a tour or activity that isn’t focused on a particular site, or isn’t your typical guided tour. A tour that fully immerses you in the tour and activity provider’s true passion, in their local community: Be it goat yoga; cooking classes; hiking with a pro; or visiting a popular tourist attraction like […]
