Around 25 per cent of Valentine’s Day gifts are experiences rather than things, and this has been rising steadily over the years. This is good news for tour operators and activity providers.
As couples increasingly prefer to spend the holiday doing something fun together, there are new opportunities to serve this market. And it’s not just about the day itself – when Valentine’s Day doesn’t fall on a weekend (like this year), you can use gift vouchers that can be redeemed at a later date.
Want to know more?
Find out how to maximize your sales with these Valentine’s Day marketing ideas.
Increase your availability for Valentine’s Day
It’s common to see a disproportionate amount of bookings around major holidays, and Valentine’s Day is no exception. If you’re offering activities on 14 February, make sure you increase your availability in your ticket shop so you can accept all the reservations you receive.
Find out more: How can I add new availabilities to my offers?
Create special offers for couples
As people search for Valentine’s Day gift ideas, it’s a good idea to rename one (or more) of your core offers to add a romantic touch. This will make it stand out and look like it’s tailored to the holiday, even if you’ve only made a few minor changes.
Find out more: How do I create an offer?
Offer a Valentine’s Day package deal (bundle)
Of course, you should also consider creating special offers for couples. Use the Regiondo bundle feature to combine your products and give an even better deal to the lovebirds that are considering trying your experiences. How about a city tour followed by a candlelight dinner?
Find out more: How do I create offer bundles?
Personalize your Valentine’s Day vouchers
Did you know that with Regiondo you can create individual voucher designs for each offer? Once you have created or edited your offers, you can customize the Valentine’s Day vouchers with the appropriate design and colors.
Connect your ticket shop to the major distribution channels
Once you have prepared your ticket shop for Valentine’s Day, you should connect it to the main distribution channels for the holiday. For example, connect your ticket shop to GetYourGuide so that customers can easily find your offers before Valentine’s Day.
Valentine’s Day is becoming increasingly important for tours and activities as people prefer to give experiences rather than things.
To make the most of this holiday, it’s important to tailor your offers and ticket shop with a few simple tweaks.
For starters, make sure you increase your online availability. This will allow you to accept all incoming bookings when demand is higher than the rest of the season.
Next, try adding a romantic touch to your offers by renaming or bundling them. Bundles are a great way to add value and tailor your offers to a specific occasion.
And even though Valentine’s Day is only once a year, that doesn’t mean the benefits stop there. Many people prefer to celebrate on a different day, depending on their work and personal commitments. This is why paying special attention to your gift vouchers and tailoring them to the holiday can pay big dividends. It’s the perfect time to focus on offers that can be purchased in advance and redeemed later.
Finally, be sure to link your ticket shop to major online experience marketplaces such as Viator or GetYourGuide. Many people will go there to find aggregated Valentine’s Day deals instead of shopping around.