Why Charging a Booking Fee May Hurt Your Conversion Rates
Did you know that at one time in the past three years travel booking abandonment rates reached a whopping 90.74% globally? This was due to several factors, one of them […]
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Here Are 6 Reasons Why You Should Attend the 2021 IAAPA Expo
Previously known as the Euro Attractions Show (EAS), the IAAPA Expo is going to bring thousands of leisure industry professionals together from across the globe to Barcelona. Here are 6 reasons […]
What Determines the Perceived Quality of a Tourism Destination?
Recent studies used sentiment analysis to determine the top factors that influence the quality of a tourism destination. By analyzing online reviews and the words people used, some key topics […]
Tour and Activity Booking Statistics You Need to Know About
The tours and activities sector is the third-largest in the global travel and tourism industry. Its market size reached US$135 billion globally in 2016. This in-destination travel segment was also […]
How to Use Twitter for Tourism Marketing
Twitter is one of the best platforms for social media marketing due to its number of daily active users, platform improvements, and growing popularity. In this article, we’ll explain how […]
How to Use LinkedIn to Sell Tours and Activities
Apart from your website and Google My Business profile, social media is one of the key marketing platforms for tours and activities. LinkedIn, in particular, is ideal for creating and […]
How to Grow Your Tour and Activities Business with Facebook Messenger
With over 1.3 billion users, Facebook Messenger is the most popular and accessible instant messaging app in the world. And what’s best about it is that the platform now enables […]
The Best Tour Operator Software in 2021
New advancements in automation technology and the recent COVID-19 outbreak have changed the way customers engage with businesses. Statistics have shown that up to 83% of adults now prefer to […]
The Key Metrics Every Tour and Activity Company Should Measure
Every business needs to track its performance in order to know whether they are achieving any growth or not, as per their set goals. And in the case of your […]
How to Get Started with Process Automation for Tours and Activities
Modern companies are saving time and money, plus human resources by applying process automation in their businesses. Tours and activities operators are no exception. And for any forward-thinking company, it’s […]