We currently live in an experience economy and travel is the ultimate experience, wouldn’t you agree? That’s why the travel and tourism industry is set to be one of the biggest and most lucrative industries, globally. According to the World Travel and Tourism Council (WTTC), travel and tourism grew by 3.9 percent in 2018; generates […]
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Travel is one of the largest and fastest-growing industries in the world. People are spending trillions of dollars globally every year. Having a solid marketing strategy is definitely crucial for winning a chunk of that market. But meanwhile, something else has become increasingly important. In this аrticle, we will go beyond the successful strategy to […]
In the digital era, finding the balance between selling directly to consumers (more profitable) and through distribution networks (more efficient in terms of volume) is a real challenge for tour operators. However, this balance is based on the ability to ask yourself the right questions. For example: Which channels correspond to your business and culture? […]
Imagine going on a tour or activity that isn’t focused on a particular site, or isn’t your typical guided tour. A tour that fully immerses you in the tour and activity provider’s true passion, in their local community: Be it goat yoga; cooking classes; hiking with a pro; or visiting a popular tourist attraction like […]
Travelers today do not have to depend on friends and family recommendations to find the ideal travel package. They also do not need to rely on a travel agent to book their tours for them. They have a lot of options to choose from (your competitors) and a host of technological tools (think Google) to […]
Let’s be honest – the tour operator business is highly competitive as companies try to get a large share of the international and domestic markets they operate in. In order to better navigate the landscape, you need to understand where you stand in that market. We all know that a tour operator is one who […]
Where do you go when you want to find a tour or activity in a city you’ve never toured in before? Where do your customers find your tour and activity operator business? We’re betting Google. From planning trips to finding great weekend activities near you, Google is often the go-to place to discover things you […]
What’s the first thing that comes to mind when you think about the word “tools”? For me, it’s a hammer. It’s mighty hard (not to mention painful) to beat a nail into a piece of wood using your fist. So it’s easy to see why humans invented the hammer and countless other ways to make […]
Beginning September 2019, there will be new requirements in Europe for authenticating online payments. Regulators in Europe have been trying to address the growing complexities in the e-commerce fraud landscape using strong customer authentication (SCA). SCA is essentially a regulation that is intended to reduce fraud by using a uniform and “stiff” approach to authentication. […]
When it comes to business strategy, market research is one of those things where 20% of the effort can bring 80% of the results. Market research is the practice of gathering and analyzing data about your customers. It’s important because it lets you act based on real data rather than assumptions. Market research is a […]
