destination branding

8 Tips for Successful Destination Branding

Travel is one of the largest and fastest-growing industries in the world. People are spending trillions of dollars globally every year. Having a solid marketing strategy is definitely crucial for winning a chunk of that market.  But meanwhile, something else has become increasingly important. In this аrticle, we will go beyond the successful strategy to […]

Strong Customer Authentication

Strong Customer Authentication (SCA): All You Need to Know

Beginning September 2019, there will be new requirements in Europe for authenticating online payments. Regulators in Europe have been trying to address the growing complexities in the e-commerce fraud landscape using strong customer authentication (SCA). SCA is essentially a regulation that is intended to reduce fraud by using a uniform and “stiff” approach to authentication. […]