Do you have a solid destination marketing strategy in place? Having a plan will help you attract more visitors and achieve sustainable growth over time. It is also a great way to discover those areas of your organization that need improving. But coming up with marketing tactics isn’t the hardest part. The actual challenge comes […]
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The spread of Coronavirus brought a wealth of challenges for the leisure industry. The uncertainty around travel regulations makes it hard to plan any sort of trips or leisure activities, with businesses like tour operators and restaurants taking the hardest hits. We recently ran a survey with 100s of tour and activity providers. Unsurprisingly, our […]
Offering quality customer service is one of the ways to increase customer satisfaction. Through great customer support, first-time clients can be converted into loyal, repeat customers to the extent that they recommend you to their friends and family. This may even result in more positive reviews, which is a big plus for your tours/ activities […]
The new Coronavirus (COVID-19) has sparked fears and concerns around the world. As the outbreak spreads, thousands of tour operators and travel companies are suffering the consequences such as cancellations and a reduction in overall bookings. Since disinformation is causing chaos and confusion, we’ve collected some useful data to help you understand the bigger picture. […]
We live in an internet era where travelers are using online platforms to get recommendations of places to go, where to stay, and things to do. Holiday photos are splashed all over Facebook and Instagram after exciting getaways. And other internet users follow closely to get inspiration for where to travel to next. The influence […]
Effective destination marketing requires, among other factors, innovation, and creativity. More to that, the ability to connect with potential customers and their changing preferences is essential. The world of travel has experienced several developments in recent years. So, marketers need to constantly adjust their marketing approach. It’s not always business as usual. No matter the […]
The tourism industry is massive (valued at $8.27 trillion in 2017) and it is expected to grow at a higher rate in coming years. In order to participate in this growth as a tour operator, you need to join the “modern” tour advertising school of thought. That’s right. Your customers are no longer in the 90s […]
According to Phocuswright, the travel activities market is expected to reach $183 Billion in 2020. The tours and activities market is definitely on the rise so it’s no surprise that everybody wants a piece of that market. To get ahead, it’s important to consistently grow your industry knowledge and your network. And what’s a better […]
A solid TripAdvisor business listing is a huge asset for any tour or activity operator these days. In fact, let’s assume you’re winning 1 out of every 100 visitors to your TripAdvisor page. If you start converting 2 instead, that’s a 100% increase in your sales from this channel. That’s why it’s important to pay […]
Editor’s note: This is a guest contribution by Elisa Abbott, writer and editor specialized in small business sales and marketing. There’s no question that any successful travel business needs to have a powerful online presence. You know this. The problem is that all of your competitors know this as well. The result is that potential […]
