How to Use Local SEO to Grow Your Experience Business

One of the most effective ways your small business can compete against industry giants is using local Search Engine Optimization (local SEO). A survey by ReviewTrackers reveals that 35% of all search traffic is local. And Local SEO levels the online playing field giving your experience business an opportunity to outrank the bigger brands. So […]

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7 Ways To Build Backlinks for Tourism Websites

Quality backlinks can build your site’s credibility and help you rank on search engine results pages (SERP).  But what are backlinks? Backlinks are incoming links that serve as a vote of confidence for your content. It’s like others endorsing your content as credible. Research shows that websites ranking at the top of Google’s first SERP […]

How to Do Keyword Research for Tours and Activities

Finding and effectively targeting the right keywords for travel and tourism is the basis for ranking your tours or activities website and scoring higher web traffic. This is the reason why keyword research is such a vital step in setting up and optimizing your website.  Keyword research is also necessary because tourism is a highly […]

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10 Key Steps to Reopen Your Tour or Experience Business

As Europe moves towards the end of a series of lockdowns, countries are slowly easing measures and getting ready to restart the Travel & Tourism sector. Although many operators are still in winter sleep, the business is preparing to return to full speed, stronger than before. We created this checklist to help tour and activity […]