Four steps to your new website – our guide to a successful website relaunch

[vc_row][vc_column][vc_column_text]Is your website not generating the results that you expect? Then it’s time for a relaunch: in other words, time to rework the content and layout of your site. Our four-step plan will tell you all you need to know to recieve higher traffic and more bookings.

In this article, you’ll learn:

  • The best way to approach and plan the relaunch of your website
  • The right way to implement the relaunch
  • How to make the most of the possibilities that a new website affords you.

Reading time: 3 minutes[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Today, a website is the primary storefront for almost any business. Customers usually go online and gather information on a service or a product before proceeding with a purchase or booking. If your website doesn’t offer the information they’re looking for, you’ll lose customers – and the revenue that they provide. In order to ensure that you remain on the ball, it’s therefore vital that you update your website regularly in order to optimize its user-friendliness. If you have tried everything to increase the traffic on your website without any results, it might be the time to change its design.

A website relaunch of this kind is nevertheless comprehensive, challenging, and full of risks. To ensure that you have everything you need for your relaunch, we’ve summarized the most important steps in a checklist so that you’re fully prepared and can hit the ground running with your new site.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=“1/2″][vc_single_image image=“4031″ img_size=“full“ alignment=“center“ css=“.vc_custom_1471938140023{padding-top: 80px !important;}“][/vc_column][vc_column width=“1/2″][vc_column_text]

1. Analysis and Planning

Start by considering what you wish to achieve with your new website. Define clear goals to form the basis of your relaunch. As soon as you have defined what your new site should be capable of, it is worthwhile analyzing your competitors’ websites as well for benchmarking purposes.

These are the questions that you should ask yourself during this analysis:

  • How do your competitors position themselves in comparison to you?
  • What is the message that they communicate, and what is their target audience?
  • What type of content you need to create?

All these questions will help you to find important distinguishing factors for your new online presence.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=“1/2″][vc_column_text]

2. Concept

Once your strategy is completed and your goals have been set, you can now create an overarching concept for your site. In this respect, the most important factor is user-friendliness. The structure for your homepage must be intuitive and engaging. A user-friendly website has a huge impact on your conversion rate and therefore a positive effect on your revenue.

In addition to the site structure, content is also vitally important. It gives your customer answers to all important questions. By structuring your site content appropriately, you can create a navigational structure that will help your customer to feel comfortable with your products. As such, make sure that you put yourself in your customers’ shoes when creating your site and its contents so that you can address the user behaviors that arise in the best possible way.[/vc_column_text][/vc_column][vc_column width=“1/2″][vc_single_image image=“4032″ img_size=“full“ alignment=“center“ css=“.vc_custom_1472136608755{padding-top: 100px !important;}“][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

3. Redesign

As soon as you start to create your new website, there are some technical issues that must be addressed. Create a test site as a backup system in order to prevent loss of your content. To avoid duplicate content, your test page should not be made accessible to Google searches. To improve your rankings on Google, make sure that your new homepage is responsive to mobile devices.

If you change the domain or the url structure of your site during the course of your relaunch, the appropriate  301 redirects must be set up as part of the process. This prevents you from losing returning visitors as it leads them from the old pages to the new ones. Don’t forget to update your social media profiles as well, making sure that the new URLs are listed there too.

When it comes to the content of your site, make it reader friendly. This entails a readable font, suitable pictures and gifs, the right format and consistency in color, picture size and font.

To improve your page navigation, reduce the nubmer of your menu items to the most important ones and place the menu bar strategically at the beginning of your page. Also add a sitemap and a search bar to make it easier for your customers to find what they are looking for.

Another technical issue you need to keep in mind is your page speed. Limit or completely avoid large videos, photos and flash animations in order to keep your page speed as fast as possible.

If your website also contains an online-shop make sure the booking- or buying process is as slim and easy as possible. Otherwise you risk loosing costomers on thier way to the check out. A good option here is to trust in the services of an external provider. They have the experience and knowlede when it comes to the presentation and managmenet of offers in an online-shop.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

4. Monitoring

Once your analysis, concept, and redesign are complete, it’s time for the most exciting stage of the project: publication or launch of the new site. After the launch, however, your work is far from over. During the hours and days that follow the launch, you should keep an eye on the data and results that your site generates. If the bounce rate or your visitors’ length of stay change significantly, you should immediately look for issues that might be causing this. They may be due to a technical error or a reaction to the new site content. The quicker you can address these issues, the better the final outcome of the project will be.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Relaunching your website certainly entails a lot of work, but will be worth it in the end, as the new site will deliver better results and generate increased revenue. In order to ensure that the booking process on your new site is as customer-friendly as possible, it’s worth relying on a booking tool supplied by a specialist, professional provider. With Regiondo, it only takes a few clicks to set up your own online store on your website. This web shop will quickly lead your customers through the reservation process, step by step, until your revenue is secured.

So – would you like your own website to generate more revenue and increase your turnover? We’ll be delighted to have a no-obligation discussion with you and tell you about the benefits that your own online shop can bring.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][rev_slider_vc alias=“button-mehr-infos-sidebar-en“][/vc_column][/vc_row]

Über uns Christina Quintanilla
Christina is Regiondo's Marketing Manager and is passionate about photography and travel, adventure sports and producing content to help empower the leisure industry.
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