How To Recruit The Best Tour Guides

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Hiring the right tour guides for your tour company is essential to keep good business going, but it’s not always easy.

Great tour guides are what make your tours stand out above the competition. But we know the search for the best guide can be overwhelming sometimes, so we put together a list for you to keep in mind the next time you’re recruiting.

Learn how you can recruit the best tour guides by looking for these top five qualities.

1. Communication

Top-notch communication skills are key when it comes to being a good tour guide.

Having good communication skills includes being a good storyteller, knowing how to communicate clearly to large groups of people, displaying confidence and the ability to command attention, and having the right interpersonal skills necessary to interact with people from all walks of life. This means your guides need to be confident when telling the tour group important information or disappointing news. Certain situations on tours may involve pressure and uncertainty, and your guides need to know how to act quickly and accordingly, especially when safety may be at risk.

Your guides also need the ability to sense the needs of each different personality on tour. Different personalities mean different styles of communication will be necessary to communicate effectively.

A good guide will have no problem communicating with fussy toddlers, hyperactive children, bored or moody teenagers, demanding couples and concerned parents and grandparents.

2. Friendly

Friendliness is a must for promoting good business. Nobody wants to pay for products and services with rude customer service. Tour guides need to have friendly personalities and be approachable to your guests.

Each tour is filled with guests from different countries with different personalities, but in the end, they all have the same expectation. They all expect professionalism, friendliness, and respect from their guide.

Keep friendliness in mind from your initial contact with potential employees. Do they have a friendly tone in their emails and on the phone? Do they display good manners and have a friendly demeanor about them in person?

Your customers need to feel comfortable with your guides. If a guide doesn’t smile, seems irritated and annoyed, or somewhat pushy and bossy when they communicate, you won’t have very happy customers and they’ll be likely to leave you a negative review.

Learn more about how to connect to TripAdvisor Review Express.  Review Express helps you get more reviews on Trip Advisor and increase your ranking.

3. Responsible

Responsibility is high up on the list when it comes to what matters most in a good guide.

A responsible guide is someone trustworthy, honest and punctual. You’ll need a guide willing to take complete ownership on their tours. When things go wrong, customers will look for someone to solve those problems and comfort them during difficult moments. If a guide is shy or uncomfortable with taking the lead, then the position simply isn’t a good fit.

A responsible guide also shows up on time, every time. Nobody likes to sit around waiting on a guide, especially your customers. If a guide is late, it looks unprofessional and will immediately send out a bad impression for others about your business. Your guides are the face of your tours, be sure you have someone you can trust representing your business. Hire guides you can trust to take ownership of their duties completely and manage their tour groups so that there are as little delays as possible.

4. Flexible

Each tour will be a different melting pot of people from around the world.

This means your guides will need to be flexible with accommodating guests and willing to adjust to different styles of communication. When spontaneous moments and special requests arise, a flexible guide will be ready to take on the challenge.

Make your guests feel more involved with your tours and appreciated. Discover more on how you can incorporate User Generated Content into your marketing efforts.

5. Passion

Not everyone is lucky enough to live their passion through their work.

The best guides are always burning bright with passion for what they do. When your guides are filled with love and passion for the location, culture, or the activity of the tour, your guests will benefit from it and gain an incredible and unforgettable experience. Passionate guides will also last longer on the job because they bring more experience. When things get tough on a tour, a guide with passion won’t back down easily because it’s more than just a job, it’s something they live for.

Passion is that special touch that makes your tours memorable and popular because your guides care about their work and will go the extra mile to deliver the best experience.

Let Us Know, What Do You Think?

This is our roundup of the top five qualities that make the best tour guides. What do you think, do you have some of the same top picks?

Contact us and let us know if this article was helpful, or if you have any other topics you’d like to hear about. We’d love to hear from you!

Recommended for you: 10 Ways to Be More Productive and Increase Sales as a Tour Operator

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About Christina Quintanilla
Christina is Regiondo's Marketing Manager and is passionate about photography and travel, adventure sports and producing content to help empower the leisure industry.
All posts by Christina Quintanilla