How To Sell More Tours To Travelers On Facebook
With over $8 billion last year in revenue, Facebook is much more than just a social networking platform. Did you know with Facebook Ads you can target current travelers, honeymooners, business travelers, road trippers, frequent travelers and just about any other target group you can think of?
Using Ad Targeting with Facebook Ads gives you the advantage of reaching travelers on vacation in your location who are looking for tours and activities in the area. Read on to find out more about how it works and how it can help you sell more tours.
Reading time: 3 minutes
Why Should You Use Facebook Ads to Sell More Tours?
Travelers love Facebook. When they get to the airport they have to check in three times: first with the airline, secondly with customs, and last and most importantly with Facebook. What traveler doesn’t love to brag about their destination to all their friends and followers?
”Okay Mona Lisa, I’m on my way. Paris, I’ll be seeing you soon… and your little macaroons too.”
But the fun doesn’t stop at check-in, along the way travelers love to share their journey by posting photos and statuses regularly. This is the perfect opportunity for travelers to see your targeted ads while they’re in your location and seeking out their next adventure.
Here are a few more ways you can use social media platforms, such as Facebook, to connect with your audience.
What Is Ad Targeting?
As a tour provider, you’re already familiar with Facebook and know you can create a business page to connect with your customers, network within your industry, and post updates with fun pictures and videos to showcase your tours and activities. But there’s more to Facebook that you may be missing out on if you’re not taking advantage of Ad Targeting. Ad Targeting is the magic behind Facebook Ads and helps to ensure you don’t miss your target audience each time you run a campaign. It allows you to customize your ads to target a specific group of your interest- which is why it’s so effective. By successfully reaching your target audience, Ad Targeting also allows for a larger return on your investment, which is a plus, because we all love getting our money’s worth.
With Ad Targeting, you can get really specific and not only include a special audience, you can also exclude certain people or groups, target people according to location, language, age, gender, interests, behaviors, and more.
Watch this video to learn more about how Facebook Ad Targeting works.
Using Location Targeting
With Location Targeting, you can showcase your ads to a group of people in a specific area that you choose to target. Once you know where your visitors come from, you can specifically target a location by zip code, city, state or country, and run your ads to target that demographic.
This means you can save time, money, and effort because you are only investing where it truly counts. You can also combine your location targets so that you mix up the right groups to meet your specific needs.
Hitting Your Target: Travelers
With Ad Targeting, tour and activity providers can also specifically target travelers. Facebook identifies a traveler by someone who has recently posted a status update on a mobile device in your destination, but whose home location is listed as more than 100 miles from your area. This is perfect for increasing your last-minute bookings. When travelers arrive in your area and are looking for something fun to do, they’ll see your ad if they fit your target.
Are you looking for honeymooners in your location wanting a couple’s massage? How about recent graduates doing their gap year abroad and seeking out adventurous activities like bungee jumping, skydiving, and canyoning? Or maybe you’d like to target women, couples, or bachelorette parties looking for wine tours or cooking courses?
Whatever your target audience may be, you can target all these groups and many more, with Ad Targeting.
Let Us Know, What Do You Think?
Will you or do you already use Ad Targeting on Facebook? If you need more resources on how to get started with Facebook Ads, we’re always happy to help you and we’re just an email away. Contact us and let us know if this article was helpful or what you’d like to hear about next.