Guest Post by Dr.Berenice Pendzialek, Specialist for Chinese tourists. As mentioned in the first part of our China blog series, Chinese outbound tourism perspectives are positive and we are to see growth of visits to destinations worldwide. With this in mind, many tourism providers are encountered with the following question: How can I prepare my tours […]Learn more
Guest Post by Dr.Berenice Pendzialek, Chinese Tourism Specialist We are pleased to finalize our China Outbound Tourism article series with this great topic on how to maximize available digital channels in order to reach Chinese tourists in their journeys, from planning to booking. 2018 is the EU – China Tourism Year, therefore, we wanted to cover […]
WeChat is a multipurpose platform popular in China and other emerging markets. It combines instant messaging, social media, shopping, and much more in a single mobile app. With over 1 billion active users per month, it’s by far the most popular app with Chinese smartphone users. In fact, WeChat’s owner (Tencent) is one of the […]
Guest Post by Dr.Berenice Pendzialek, Chinese Tourism Specialist I’m thrilled to be invited as a writer for the blog series about China ́s outbound tourism.