We already looked at a few best practices to digitize destination marketing. We also suggested concrete strategies to help you grow in a digital environment. In this post, we’re going to tie everything together with examples. Below, we’ll look at the best digital campaigns by destination marketing organizations (DMOs) to serve as inspiration for your […]Learn more
We already looked at destination marketing and the challenges ahead. We also suggested three strategies there to deal with the changing landscape. In this post, we’ll go deeper into the world of destination marketing strategies. We’ll explore the difference between a strategy and a tactic. We’ll also look at the key things to consider ahead […]
Most experts in the field will tell you that destination marketing is always changing. It’s in a constant state of flux. And why is that? Well, because end customers are changing their preferences. In fact, the whole notion of travel has changed in recent years. There are many more reasons to travel than going on […]
Editor’s note: The author of this post is Björn Reckewell, head of the tourism and retail development department in Wolfenbüttel in Lower Saxony. The city has around 53,000 inhabitants, 160,000 overnight stays, and 1.2 million day visitors. Local tourism players attach particular importance to marketing in digital media. This blog post will inform you why Wolfenbüttel […]
Booking.com and TripAdvisor Attack: How Destinations Should Position Themselves in the Tours & Activities Market Now
The area of day tourism and local activities had a long shadowy existence. The focus in the sales channels and in the local destinations was on travel, overnight stays and possibly flat rates. But the market is changing radically: large tour operators and start-ups are focusing on “local activities”. There are clear parallels to the […]
Who knows local providers better than a DMO? Nobody! And that’s why you should take advantage of the potential of your region and benefit from storytelling. Find out why you can do so much better than global players, and how to get started right away.