How to Use Social Media for Destination Marketing

We live in an internet era where travelers are using online platforms to get recommendations of places to go, where to stay, and things to do. Holiday photos are splashed all over Facebook and Instagram after exciting getaways. And other internet users follow closely to get inspiration for where to travel to next. The influence […]

destination marketing trends

The Top Destination Marketing Trends in 2020

Effective destination marketing requires, among other factors, innovation, and creativity. More to that, the ability to connect with potential customers and their changing preferences is essential. The world of travel has experienced several developments in recent years. So, marketers need to constantly adjust their marketing approach. It’s not always business as usual. No matter the […]

tripadvisor business listing

8 Tips for Successful Destination Branding

Travel is one of the largest and fastest-growing industries in the world. People are spending trillions of dollars globally every year. Having a solid marketing strategy is definitely crucial for winning a chunk of that market.  But meanwhile, something else has become increasingly important. In this аrticle, we will go beyond the successful strategy to […]


5 Good Reasons Why DMOs Should Work With Bloggers

  Editor’s note: This is a guest post by Björn Reckewell, head of the tourism and retail development department in Wolfenbüttel in Lower Saxony. The city has around 53,000 inhabitants, 160,000 overnight stays, and 1.2 million day visitors. Local tourism players attach particular importance to marketing in digital media. This blog post will inform you why […]