In the digital era, finding the balance between selling directly to consumers (more profitable) and through distribution networks (more efficient in terms of volume) is a real challenge for tour operators. However, this balance is based on the ability to ask yourself the right questions. For example: Which channels correspond to your business and culture? […]
Learn more
Many things will change in 2019 for tour marketing. To start with, traditional approaches like generating positive online reviews and social media will not be enough to stand out. Even focusing on video is old news. To make it big in 2019, you’ll need a comprehensive approach with multiple marketing activities that work together well. […]
Digital marketing can be tough… and expensive. But with a good structure and the right tools, it can be easy, fun, and cheap. In this article, we’ll look at free marketing tools that help you gain traffic to your site, convert that traffic to sales, and drive repeat business. We’ll also show you tools to […]
While dynamic pricing is an industry standard in airlines and hospitality, experts agree it will soon be common practice in the activity space as well. However, the tour and activity business is different from hospitality and airlines. Most bookings are made within 72 hours of the activity date (63%) and 40% of those bookings are […]
You know what they say – there’s no such thing as a free lunch. However, there are ways to get your tour and activity in front of a relevant audience without breaking the bank. As people increasingly go blind when it comes to online ads, looking at free alternatives seems like a good idea. If […]
The marketing mix is a term coined by Neil Borden in “The Concept of the Marketing Mix,” an article that was published in 1948. The term describes the combination of elements that make up the strategic marketing plan for a product.
Mobile is big, and it’s only going to get bigger. In the leisure industry alone, especially travel, mobile bookings currently account for about 40% of all digital bookings, and that is predicted to go over 50% by 2021. In order to capture this huge share of the market, the leisure industry absolutely must cater to […]
Each new year brings different and exciting trends for social media. With over 3 billion active users on social channels, it’s a vital part of your marketing strategy you can’t afford to overlook. Learn about the top social media trends for 2018 and how you can incorporate them into your marketing strategy.
Merchandising products are a great solution to improve your business profit margin beyond your core offers and services. Learn how to apply the correct approach and define the right products for your merchandising to be a success. Learn how to define the right products for add-ons, and make your offers more appealing by utilizing our […]
With the rise in social media usage, it is now more important than ever for your business to harness the power of social media to build brand loyalty and grow. Statista reports there are currently over 3 billion internet users, and 2 billion of those users have active social media accounts. Social networking can help […]
