Editor’s note: This is a guest contribution by Alison DeGuide. Alison is the Sr. Web Coordinator for TourismTiger – the premier web design agency for tour and activity operators. After you’ve done […]
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Editor’s note: This is a guest contribution by Matt Holmes from Visual8 Digital. You can learn more about Matt and his company at the end of the article. Whilst many […]
In the digital era, finding the balance between selling directly to consumers (more profitable) and through distribution networks (more efficient in terms of volume) is a real challenge for tour […]
Many things will change in 2019 for tour marketing. To start with, traditional approaches like generating positive online reviews and social media will not be enough to stand out. Even […]
Digital marketing can be tough… and expensive. But with a good structure and the right tools, it can be easy, fun, and cheap. In this article, we’ll look at free […]
While dynamic pricing is an industry standard in airlines and hospitality, experts agree it will soon be common practice in the activity space as well. However, the tour and activity […]
You know what they say – there’s no such thing as a free lunch. However, there are ways to get your tour and activity in front of a relevant audience […]
The marketing mix is a term coined by Neil Borden in “The Concept of the Marketing Mix,” an article that was published in 1948. The term describes the combination of […]
Mobile is big, and it’s only going to get bigger. In the leisure industry alone, especially travel, mobile bookings currently account for about 40% of all digital bookings, and that […]
Each new year brings different and exciting trends for social media. With over 3 billion active users on social channels, it’s a vital part of your marketing strategy you can’t […]
