How to Boost Your Sales with Add-ons and Merchandise
With lockdown rules changing on what seems to be a weekly basis, tour and activity providers need to find new and creative ways of increasing revenue and staying afloat. Merchandise […]
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Influencer Marketing for Travel and Tourism Companies
The marketing industry is constantly evolving and so are new, better ways of communicating and delivering your brand online. One of them, influencer marketing, has proved to be a successful […]
An Introduction to SEO for Tours and Activities
Tour and activity operators invest in Search Engine Optimization (SEO) to increase long-term organic traffic to their business websites. This increased focus on building online traffic comes as a result […]
7 Email Marketing Tips to Grow Your Tour and Activity Business
Email marketing for tourism, though not as flashy as social media marketing, is way more profitable in the long run. Statistics show that for every $1 you spend on email […]
How to Increase Website Traffic for Tours and Activities
According to Phocuswright, online bookings for tours and activities have grown over the years and currently sit at 21%. Although they’re still in infancy, online reservations for tours and activities […]
The 7 Ps of Marketing for Tour and Activity Operators
The marketing mix is a term coined by Neil Borden in “The Concept of the Marketing Mix,” an article that was published in 1948. The term describes the combination of […]
Four Ways to Promote Your Tours to an International Audience
Editor’s note: This is a guest contribution by Alison DeGuide. Alison is the Sr. Web Coordinator for TourismTiger – the premier web design agency for tour and activity operators. After you’ve done […]
YouTube Ads: The Ultimate Guide For Travel Marketers
Editor’s note: This is a guest contribution by Matt Holmes from Visual8 Digital. You can learn more about Matt and his company at the end of the article. Whilst many […]
How to Effectively Combine a Multi-channel Strategy and Direct Sales
In the digital era, finding the balance between selling directly to consumers (more profitable) and through distribution networks (more efficient in terms of volume) is a real challenge for tour […]
8 Underestimated Tactics for Successful Tour Marketing
Many things will change in 2019 for tour marketing. To start with, traditional approaches like generating positive online reviews and social media will not be enough to stand out. Even […]