How to Boost Your Sales with Add-ons and Merchandise
With lockdown rules changing on what seems to be a weekly basis, tour and activity providers need to find new and creative ways of increasing revenue and staying afloat. Merchandise […]
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The 7 Ps of Marketing for Tour and Activity Operators
The marketing mix is a term coined by Neil Borden in “The Concept of the Marketing Mix,” an article that was published in 1948. The term describes the combination of […]
How to Effectively Combine a Multi-channel Strategy and Direct Sales
In the digital era, finding the balance between selling directly to consumers (more profitable) and through distribution networks (more efficient in terms of volume) is a real challenge for tour […]
Dynamic Pricing: The Do’s And Don’ts for Tours and Activities
While dynamic pricing is an industry-standard in airlines and hospitality, experts agree it will soon be common practice in the activity space as well. However, the tour and activity business […]
10 Ways To Get Free Advertising For Your Tour Or Activity Business
You know what they say – there’s no such thing as a free lunch. However, there are ways to get your tour and activity in front of a relevant audience […]