There are many ways to sell tours and activities. From online travel agencies to review sites and social media, the possibilities for growth are endless. But you know what? Relying on these external channels exposes you to risk. What if they shut down? Or what if they decide to change their ranking algorithms, drastically affecting […]
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If you’re selling online, you need to know a thing or two about eCommerce security. Online ticket bookings are a favorite place for scammers to try their luck. Paying with stolen credit cards or providing false contact information are two of the most common fraudulent behaviors. These incidents are not only frustrating to deal with […]
If you’re starting a tour company, setting up an online store is probably one of the first things on your mind. And you can get online quickly with existing distribution channels like Viator, TripAdvisor, and Expedia. While they’re useful, these sites will charge you commission fees which eat into your profits. This is why it’s […]
Selecting the best Content Management System (CMS) for your tour or activity business can get confusing. With so many platforms to choose from, you can spend weeks comparing and weighing pros and cons. To make your decision easier, here we present our choice of the best content management systems for tour and activity providers. Whether […]
Learning to master Google Analytics is important for tour operators in the leisure industry. Most people search online before making any kind of purchase decision related to travel. Therefore businesses in the leisure industry absolutely must have a strong online presence. The trick is understanding exactly how your site brings in visitors, their behavior on your […]
This is a guest post by Mat Newton of Tourism Tiger. As a tour operator, you’ve probably seen a lot of advice on the internet about how to improve your site. This is great, BUT… all of these posts have one thing in common – they don’t put you in the mindset of your visitor. […]
