Having your own website is an absolute essential these days if you are a leisure provider and want to attract more customers and record more bookings. The market and the demand for leisure activities are huge. You need more than a simple website to stand out from the numerous competitors. Your website needs to be user-friendly, achieve a high conversion rate, and rank as high as possible on search engines like Google. An important building block for this is the right web design. We would like to help you with our Regiondo checklist: “Web design inspiration for leisure providers” to create not only a beautiful but a well-functioning website yourself (!). This way you will easily stand out from your competitors and win new customers in no time.
Web design can be this easy – let’s get started right away!
Web Design Inspiration – Checklist for Leisure Providers
- Intuitive and well-organized Page Structure
- Well-placed CTA Buttons
- High-Quality Photos and Videos
- Optimization for Mobile Devices
- Separate Page for Contact and Arrival
- Search Web Design Inspiration from Competitors
- Calendar with all Availabilities for your Activities
- Social Networks for Maximum Presence
- Informative and easy to understand Content
- Online Booking System on your Website
1. Intuitive and well-organized Page Structure
Our first web design inspiration: The optimization of your site should start with the page structure and navigation. On the one hand, this helps you immensely with a better search engine ranking, because an important Google ranking factor is a simple and user-friendly structure. Furthermore, it helps your customers to navigate through your website with just a few clicks and to make a booking in the end.
Above all, make sure that you have a clear and easy-to-understand menu, from which your customers can access the most important pages of your website with just one click. If you cannot manage with just a few menu items, you should create additional subcategories, for example for different leisure activities. Therefore, link only the top categories on the homepage and allow your customers to open another drag-down menu if they are interested in the subcategories within a category.
Shhh… a simple but effective tip we have: Also keep your URLs clear and as short as possible!
The CTA (‘Call-to-Action’) button entices your website visitors to take the decisive step and book your leisure offers. Thus, the choice of words on the CTA button should be short and precise, prompting the customer to buy or book. “Book now!” is simple, but effective. Also, pay attention to the color choice. The CTA button’s color should not be red, as those signals “stop” to the user. Green or blue are ideal, but it’s also recommended to try different colors and see which one achieves the highest conversion rate. It is also important to place it in a visible position so that the user will not have to search for it.
CTA-samples (Source: Vertus)
3. High-quality photos and videos
Photos and videos of your leisure activities and business give customers a good impression of your offerings and what they can expect when they book. At the same time, photos and videos are also a great way to stand out from the competition. Make sure all your videos are high quality and not pixelated. If you plan to feature multiple videos on one page, keep page speed in mind. If your page takes a long time to load, many users will quickly bounce and close your page before they can post (“bounce rate”).
4. Mobile device optimization
Everyone has a smartphone these days, and many people even own a tablet. The use of the Internet via mobile devices is higher than ever before. Very often, the number of mobile users even exceeds the number of users accessing from the desktop. Especially for you as a leisure provider, this is important because people often spontaneously or on the go make a booking of exciting leisure activities on their cell phone. So, make sure that your website is also optimized for mobile devices so that you don’t lose any customers. At the same time, Google also rewards you with better search engine rankings if your site is optimized for mobile devices.
5. Dedicated page just for contact and travel
Ensure it’s as easy as possible for your customers to contact you, whether it’s for questions or to make a booking. A separate page is ideal, where customers can find contact details such as a phone number, an email address, and the address. Having a contact form is also excellent, as users don’t have to go to their email inbox first. A live chat and Whatsapp number are also popular, especially with younger target groups. In addition, you could create your own “Contact” button, which is visible on all pages of your homepage and is linked to your email address.
Below you can see how to contact us at Regiondo. As you can see, we even give you several options on how to get in touch with us – depending on your very personal request.
Example of contact (source: Regiondo)
6. Look at your competitors for web design inspiration
Are you looking for web design inspiration or want to find out what the competition’s sites look like? Good, because you are supposed to. Find out who your competitors are and learn from their websites what they do well and what you could do better than them. Google will help you out here. Take notes and pay attention to things like page structure, navigation, content, CTA buttons, photos, and videos.
7. Include a calendar with all the available days and times for your activities
For an easier booking experience for your customers, you should include a calendar on your website with available days and times for all your activities. This way, customers don’t have to contact you with questions about availability and can decide to book right away. Make sure that your calendar is always up-to-date. With Regiondo, it’s easy to add a calendar to your website. The automatic update is included. A little web design inspiration from our Partners Eifelnomaden: Here you can see how our partner implemented the Regiondo calendar feature into their website.
Example calendar view (Source: Eifelnomaden)
In addition to a website, you should also have a presence on major social media platforms. These include Facebook, Instagram, and TikTok, for example. By using multiple channels, you can reach even more customers and also easily share more impressions of your activities. In addition, customers themselves can also share their experiences on your social media pages and contact you there. On your website itself, you should link your social media pages with clearly visible buttons so that visitors to your website can access them quickly. The number of followers and fans on your social media accounts will also show your website visitors that you are a reputable and recommendable leisure provider (“social proof“).
Some web design inspiration from us: If you have a very nice Instagram feed, for example, you can integrate it into your website using various tools. This way, your website also reflects the look and feel of your social media presence.
9. Provide informative and easy-to-understand content
As a matter of course, the texts of all pages on your website must be informative enough to convey all important information to the user in a short time. This includes detailed information about your offers as well as prices and booking options. Your texts should be easy to understand and quickly give the visitor a good picture of your company. Also, make sure to always use paragraphs so that the visitor is not put off by too large a block of text. To optimize your texts for SEO, you should perform keyword research, for example with SEO tools like Ahrefs or SEMRush.
10. The online booking system on your website
As a leisure provider, you should definitely integrate your own online booking system on your website. Valuable customers can be lost if they can’t book easily and immediately on your website. One of the many advantages is that a booking system on your website is “open” 24/7, i.e. it is not subject to any opening hours. This means that your customers can book at any time. Customers can also see immediately which offers are available when and how much they cost. With Regiondo’s booking system, you will be able to attract more customers, optimize your bookings and significantly increase your sales. Arrange a no-obligation consultation now and learn more about how we can effectively support you as a leisure provider.