Why You Should Attend ITB Berlin & How You Benefit
Each year, the travel industry is flooded with conferences, networking events, and trade shows. It’s essential to know which are important and benefit you and your business the most.
The ITB Berlin is the world’s largest tourism trade fair- with over 10,000 Exhibitors, 1,000 Qualified Top Buyers, and attendees from 187 Countries, it simply cannot be missed. Are you attending the ITB Berlin, or considering it? Will you be one of the 26,000 Convention Visitors, 60,000 Private Visitors, or 120,000 Trade Visitors?
Here are a few good reasons why you should attend, as well as some insights on how to make the most out of it.
Reading time: 4 minutes
Attend Networking Events- The opportunities for networking at trade shows are endless. The ITB event is the perfect networking platform for buyers, exhibitors and visitors. To make things even better, ITB has several networking tools to make networking even easier at the event.
The first is the ITB Networking Tool , and it’s free for trade visitors and exhibitors. They also have Blogger Speed Dating and ITB Speed Networking. These networking tools make it easy for promotional partners, bloggers, and businesses to connect with one another in real time, face to face. You can find more about these tools, here.
Talk with Experts- The event will be filled with tourism experts giving seminars as well as experts ready and willing to speak with you and answer your questions. Take the opportunity to absorb their knowledge of the industry and use it to benefit your business.
Build New Relationships with Tourism Professionals – It won’t be difficult to connect with other professionals in your industry. This is your opportunity to meet the world of travel and leisure professionals, all in one place. During the event, you’ll have the opportunity to build relationships and make connections which may be essential for your growth. Connecting with new partners is a great way to bring in new customers and grow your business. This is also your chance to learn more about what your competitors may be up to. So don’t be shy, get out there and network, network, network! Speaking of networking and meeting experts in the leisure industry, we’ll be at the ITB too! Come say hello to us, we’d love to connect!
Stay Updated and Educated
Learn About the Latest Trends- In order to continue your success and grow your business, it’s important to stay educated and updated about industry developments. Through networking, but also through attending insightful seminars, you can gain valuable knowledge about the latest trends and where the industry is heading for the future.
Although you may already have an agenda and know exactly which booths you plan to visit, exhibitors will be eager to catch you on the fly as you pass them by- There’s no way to leave the ITB without receiving free product trials. Don’t ignore the handouts you receive, many times you discover unexpected resources this way. Therefore, be open to the opportunities available to you. The ITB is the perfect place to educate yourself and discover what tools are available on the market.
Take Advantage of Free Resources- Exhibitors will prepare marketing materials, and e-books are sure to be included. E-books are a popular way for businesses to establish and solidify their status as being knowledgeable and trustworthy in the industry. E-books are great resources for educating yourself, so be sure to take advantage of them at the event.
Explore New Ideas– The ITB gives you a unique opportunity to explore new business ideas from around the world. As you network and visit exhibitors, you will come across businesses similar to your own- take this opportunity to learn more about their business approach. Gaining an insight to others’ approach can help you improve your own. Explore new ideas as well as new technology that can help you support your business efforts.
Don’t be afraid to ask questions, and be sure to listen and join in on side conversations. Many times there may be a small crowd gathering around the booth and someone else may be asking the same questions you had in mind. Take this knowledge back home with you and use it to benefit your business. Listening and staying curious as you explore are powerful tools in themselves.
Aside from networking and educating yourself, the ITB is anything but strict business. It always provides an energetic and entertaining atmosphere each day. Sure, you will accomplish the business you set out to do during the event, but you will also have lots of fun along the way.
With all the free goodies (sweet treats, an assortment of food from all around the world, keychains, phone cases, and much more), the social events and cocktail mixers before, during and after the event- you’re definitely in for a good time!
Let Us Know, Will We See You There?
In order to grow your business, networking and keeping up with developments in the industry are important, and this is exactly what the ITB Berlin is all about! The ITB Berlin simply cannot be missed- so you can guarantee we’ll be there, and we hope to see you too! Do you need more information on how to connect with us before or during the ITB in Berlin? Contact us and let us know, we would love to meet up with you!