Top Social Media Trends for 2018

Social media for tour operators

Each new year brings different and exciting trends for social media. With over 3 billion active users on social channels, it’s a vital part of your marketing strategy you can’t afford to overlook. Learn about the top social media trends for 2018 and how you can incorporate them into your marketing strategy.

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Social Video

According to Unruly, the enjoyment of video ads helps increase purchase intent by 97% and brand association by 139%. In 2018, video is ruling social feeds and driving more engagement across social media versus plain text and photos. Whether it’s Facebook, Instagram or Snapchat, these social platforms give you the possibility of adding pre-produced videos or live videos into your content marketing strategy.

Hubspot says 83% of videos are likely to be shared across social media and visual content is more than 40 times more likely to get shared than other types of content. With visual content drawing more audiences in, videos have easily become the number one fastest growing ad format in the world of social media. The possibilities are endless regardless of which platform your audience prefers; so pick a platform and take advantage of the power of social video as one of the top social media trends for 2018. The innovative Shopping Mall L&T uses social videos to promote their new indoor wave in Northern Germany. They use Regiondo to guarantee a smooth booking process. Take a look here.


As the usage of videos by marketers is up by 63% from 2017, your marketing strategy for 2018 should include social video. Before you start planning your campaigns, learn about some of the biggest trends in social media for 2018 and create your strategy around them. Here are a few tips on how to get started and make your tour or leisure business stand out on social media.

Ephemeral Content

Think of Instagram, Facebook and Snapchat stories. These are the leading platforms for ephemeral content, which is shared with an audience for 24 hours before it expires. In 2018, these 24-hour stories will continue to play an important role in social media. Brands will focus on creating content for their social media channels with a strategy alone for ephemeral in content marketing.

What are the benefits?

Ephemeral Content can help you build credibility and trust with your audience. It helps you engage with your audience using real-time content which allows you to create a more personal connection across social media. With these stories appearing at the top of your audience’s feed, your brand will be kept in their mind as your stories and live videos appear throughout the day. Luckily for you, as a tour operator or leisure provider, your daily business involves fun and exciting moments all around.  These daily updates are also a good way to use your guides as hosts for your stories and take your audience on a new adventure each time.

Learn more about the benefits of using ephemeral content and what it means for your business.

Recommended for you: 4 Fun Ways To Succeed with Social Media

Influencer Marketing

Make sure to check your influencers before you hire them92% of brands incorporating influencer marketing into their content strategy for 2017, found it effective. Influencer marketing is nothing new, but the way brands work with influencers is beginning to change. As the popularity of influencer marketing rises, so do the challenges that come along with it. This year, authenticity will become a high priority for brands seeking out real influencers and industry experts. Brands using influencers in their marketing strategy will need to tighten up their standards and requirements.

If you are interested in working with influencers and experts for your brand in 2018, seek out influencers with high engagement and not only a high amount of followers and likes. Brands will become more interested in working with influencers with a smaller following yet a very high engagement from their followers. A good influencer will create a personal connection and a feeling of trust with their audience, which is exactly what any brand should aim to achieve. A steady amount of likes and comments on each post along with consistent interaction can help you quickly assess any influencer’s profile.

‘’As marketers gain more experience working with influencers and find trusted partners to work with, they are scaling the size of their influencer marketing programs. 63% of marketers are now working with 10 or more influencers per program.’’

Working with influencers and experts will require constant maintenance of the relationship. Brands will need to set clear objectives with the influencer and become more analytical throughout the entire process if they want to see a return on their investment. If you’re interested in working with influencers, here are a few more tips on how to identify fake influencers on social media.

Recommended for you: Influencer Marketing in the Leisure Industry

Increased Accountability for Brands

81% of consumers surveyed by Sprout Social believe that social media gives them the ability to hold brands more accountable and communicate openly online.

chart of increased accountability for brands

‘’In fact, 90% of people surveyed have used social in some way to communicate directly with a brand.’’

As brand accountability grows into one of the top social media trends for 2018, what do consumers expect from brands on social media and how can brands meet those needs?

As you browse through your feed on your social channels, you’ll notice more consumers commenting in public to address their customer service issues. According to Edison Research, three-fourths of all complaints on social media are made on Facebook. And aside from consumers expecting brands to be aware of their complaints on different channels, they also expect them to react quickly- 78% of consumers on Twitter say they expect a reply within an hour.

Issues which would traditionally be settled through a private message or email are now a rising concern for brands as consumers bring their complaints and concerns out for all to see. Brands and social media managers can combat this trend positively by ensuring regular community management on their social channels. Take a few minutes out of each day to monitor your comments and feedback, and reply quickly to messages and comments. A little bit of engagement with your customers on social media will go a long way for your customer service efforts.

Recommended for you: 6 Ways to Handle Negative Customer Reviews

Let Us Know

Social video, influencer marketing, and ephemeral content, those are a few top social media trends for 2018. What are some other trends you’re hyped about this year? Let us know, we’d love to hear from you and we are always a simple message away 🙂

Recommended for you: 8 Underestimated Tactics for Successful Tour Marketing

About Christina Quintanilla
Christina is Regiondo's Marketing Manager and is passionate about photography and travel, adventure sports and producing content to help empower the leisure industry.
All posts by Christina Quintanilla

4 Comments

  1. Nice Blog. It was a very informative blog. Yes, above-mentioned changes can be seen in all social networking channels. But still a lot more changes are coming into existence. Thank you for sharing such nice blog.

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