• German flagGerman
    • French flagFrench
    • Spanish flagSpanish
    • Italian flagItalian
  • Solutions
    • submenu-iconProducts
      • Booking SystemAll-in-one booking software for tour & activity operators
      • Website BuilderOne-click website builder with online booking
      • Touch POSTouch Point-of-Sale for on-site bookings
    • submenu-iconFeatures
      • Payments
      • Distribution channels
      • CRM
      • Ticket scanning
      • Marketing
      • Integrations
  • Industries
    • submenu-iconTours
      • Boat Tours
      • Bus Tours
      • City Tours
      • Walking & Hiking Tours
      • Segway, Bike & E-Scooter Tours
      • Wine & Beer Tours
    • submenu-iconActivities
      • Outdoor Activities
      • Rafting, Kayaking & Canoeing
      • Zipline & Adventure Parks
      • Cooking Classes
      • Wind, Water & Winter Sports
    • submenu-iconAttractions
      • Amusement Parks
      • Indoor Playgrounds
      • Escape Rooms
      • Laser Tag & VR
      • Museums & Events
      • Zoos & Aquariums
    • submenu-iconDestinations
      • DMOs & DMCs
  • Pricing
  • About us
    • submenu-iconCompany
      • About us
      • Contact us
      • Success stories
      • Careers
  • Resources
    • Blog
    • eBooks
    • Help center
    • SEO grader
Log in
Log in
    • German flagGerman
    • French flagFrench
    • Spanish flagSpanish
    • Italian flagItalian
Log in
  • Solutions
    • submenu-iconProducts
      • Booking SystemAll-in-one booking software for tour & activity operators
      • Website BuilderOne-click website builder with online booking
      • Touch POSTouch Point-of-Sale for on-site bookings
    • submenu-iconFeatures
      • Payments
      • Distribution channels
      • CRM
      • Ticket scanning
      • Marketing
      • Integrations
  • Industries
    • submenu-iconTours
      • Boat Tours
      • Bus Tours
      • City Tours
      • Walking & Hiking Tours
      • Segway, Bike & E-Scooter Tours
      • Wine & Beer Tours
    • submenu-iconActivities
      • Outdoor Activities
      • Rafting, Kayaking & Canoeing
      • Zipline & Adventure Parks
      • Cooking Classes
      • Wind, Water & Winter Sports
    • submenu-iconAttractions
      • Amusement Parks
      • Indoor Playgrounds
      • Escape Rooms
      • Laser Tag & VR
      • Museums & Events
      • Zoos & Aquariums
    • submenu-iconDestinations
      • DMOs & DMCs
  • Pricing
  • About us
    • submenu-iconCompany
      • About us
      • Contact us
      • Success stories
      • Careers
  • Resources
    • Blog
    • eBooks
    • Help center
    • SEO grader
Home / marketing mix

Blog

All categories COVID-19 Functionality Industry Partnership Regiondo Insights Regiondo updates Tips & tricks
Marketing Mix tour operators
  • Industry

The 7 Ps of Marketing for Tour and Activity Operators

Updated: 10 March 2023

The marketing mix is a term coined by Neil Borden in “The Concept of the Marketing Mix,” an article that was published in 1948. The term describes the combination of elements that make up the strategic marketing plan for a product. In 1960, E. Jerome McCarthy, a marketer, introduced the four Ps classification of product, […]

Learn more
Regiondo White Logo

Regiondo is the all-in-one booking system made for tours, activities, attractions & destinations.

Get in touch
+44 20 4571 7798
  • Products
    • Tour booking system
    • Website builder
    • POS
  • Features
    • CRM
    • Distribution
    • Tiket scanning
    • Integrations
    • Marketing
    • Payments
  • Company
    • Contact
    • About us
    • Success stories
    • Careers
  • Resources
    • Pricing
    • Blog
    • Knowledge base
    • Courses & eBooks
  • Industries
    • Boat tours
    • Bus tours
    • City tours
    • Segway & bike tours
    • Outdoor activities
    • Museums & events
    • Rafting, kayaking & canoeing
    • Wine & beer tours
    • Cooking classes
    • Wind, water & winter sports
    • Amusement parks
    • Indoor playgrounds
    • Escape rooms
    • Lasertag & VR
    • Zoos & aquariums
    • DMOs & DMCs
  • Status Page
  • Privacy Policy
  • Terms of Service
  • Cookie Settings
  • Imprint
© Regiondo 2023