Unlike other types of content, images have a powerful impact on the human brain. They cause conscious and unconscious reactions that can evoke emotions and establish a deeper connection with the user. As a result, images can be a powerful tool for selling tours and activities online. Learn how to create perfect images and use […]
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Storytelling is one of the most effective and memorable ways of communicating your brand’s message to your target audience. A great story that’s well-told can help you connect with readers, build your brand, and even increase conversion rates. This is because stories have been around since pre-historic times and have the capacity to stir emotions […]
Competition is fierce in the tourism industry for tour operators and activity providers as travelers are becoming savvier and the market is becoming more saturated. There are a plethora of review websites to peruse and niche blogs to pour-over. But how do you stand out from the crowd and make sure your company wins the […]
Every dollar you spend on your market, every single website tweak, and every blog post you write are all aimed at one goal: To increase sales and bookings. But, looking at your sales and bookings alone won’t paint a clear picture of your website’s performance. You need to track and analyze different aspects of your […]
Tour and activity operators invest in Search Engine Optimization (SEO) to increase long-term organic traffic to their business websites. This increased focus on building online traffic comes as a result of the growth in online bookings which sits at 21% according to Phocuswright. SEO is worth spending your time and money on because the more […]
Although it takes a little more time to see results, content marketing remains one of the most effective marketing tools for tours and activities. Just like a snowball rolling down a mountainside, content marketing just gets bigger and gains more momentum the further it goes. And one of the most effective content marketing strategies now […]