coronavirus tourism

How to Grow Your Tour Company with Storytelling

Storytelling is one of the most effective and memorable ways of communicating your brand’s message to your target audience.  A great story that’s well-told can help you connect with readers, build your brand, and even increase conversion rates. This is because stories have been around since pre-historic times and have the capacity to stir emotions […]

An Introduction to SEO for Tours and Activities

Tour and activity operators invest in Search Engine Optimization (SEO) to increase long-term organic traffic to their business websites. This increased focus on building online traffic comes as a result of the growth in online bookings which sits at 21% according to Phocuswright. SEO is worth spending your time and money on because the more […]