6 efficient tips to increase the traffic on your website

Traffic drives sales. Finding ways to increase the number of visitors on your website is enormously time consuming. Save your time and find out how to boost your website traffic with our six tips.

Find out how to:

  • Become more attractive by means of search engine marketing
  • Achieve the best results with a small budget
  • Use social media for your business

Reading time: 3 min

1. Increase traffic on your website with search engine marketing

As a start it is essential for your business to appear on local industry sides like Google MyBusiness. This way, customers who search for offers spontaneously or while they’re out on the streets find your website more easily. This will increase the traffic on your website remarkably.

Optimize your homepage for Google and Bing. Without paying attention to the ranking factors your website won’t be listed within the top results of a search. In our blog article “7 SEO tips for activity providers” we collected all the relevant information you need to know to optimize your page.

2. Google AdWords – big results for little money

With Google AdWords you can place paid advertisements for certain keywords. These ads will be shown to customers who search for that specific keyword. You only pay for an ad, when a customer actually clicks on it. This way it is possible to achieve big results with a small budget.

Place your ads only in certain countries or regions in order to use your budget as effectively as possible. Edit or pause a campaign whenever it is necessary. This way you can easily generate more traffic on your website.

3. Find distribution partners – let others do your work

Cross-selling your activities through an established partner network will attract more visitors and boost your sales. By using a professional booking software you can benefit from existing networks.

With the booking solution Regiondo Pro you will have access to to countless partners such as Viator or Eventim Guide, allowing you to promote and sell your services on their website.

If you don’t have a booking solution yet or if your existing provider doesn’t have a partner network have a look at our blog article which helps you choose a new booking software.

4. Social media-marketing – Facebook as the key to success

Social media is a great way to get in contact with your customers and bring more traffic to your website. With a personal touch, creative ideas and authentic images you capture the attention of potential customers and stand out from the crowd.
Make sure to feed your audience with posts on a regular basis. Poorly executed social media profiles can drive more harm than you may think. What was your first impression if a company’s last post was 6 months ago? Before jumping into social media, start with thorough research and choose the right channel for you. Have a look at what your competitors do. Find out what works for them and adjust this for you. Once you have your Facebook page or Twitter profile keep it up to date and post something at least 3 times a week. Make sure you post authentic high quality images. Focus on appropriate language and correct spelling. Most important for you: Reply to every comment or massage that your customer leave.
Fortunately, you will find plenty of free social media tools out there. Combining different channels makes you life as social media marketer easy. Use Hootsuite or Buffer for this task and schedule posts for Facebook, Twitter or Google+ in advance.
The one tool that you will definitely need is Hootsuite where you can manage multiple social media accounts including Twitter, Facebook and Google Plus.

5. Social media ads – target the right people with a small budget

Besides the regular posts on your profiles you also have the possibility to place paid ads on all social media channels. This way you are able to target certain customers based on their age, gender, interests or location. Similar to Google AdWords you can get good results with just a small budget.

6. Influencer marketing

The power of influencer marketing is often underestimated when it comes to marketing strategies. Potential customers are more likely to buy a product if it’s recommended by a friend or another member of their peer group rather than reacting on ads they see. By utilizing influencer marketing you are able to connect with your customers on a more personal level to build lasting relationships. Therefore try to make your customers recommend your services to their friends and family. As a reward you could offer some kind of discount on their next purchase. Another idea could be finding a professional blogger who tests your offers and then writes about it. This helps you to generate more reach and leads more potential customers to your website. Regiondo helps you to get more traffic on your website and to increase your sales by 30 %. The booking solution Regiondo Pro offers you everything you need for your online success. Search engine optimization, a large network of distribution partners and the integration of your online shop into your Facebook account are just a few examples. Find out what our booking solution can do for you. Our team is happy to help you with your choice.

Recommended for you: 8 Underestimated Tactics for Successful Tour Marketing

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