Do you want to create your own website, but are afraid it will require a lot of work and extensive knowledge? If you fear that you will be stuck in front of a monitor for days, writing thousands and thousands of lines of code, you’re wrong. Nowadays, it’s not any more difficult than creating a Word document or presentation PowerPoint. All you need is 10 minutes and a good website builder.
Website builders are tools that allow you to put together a website without coding experience. They have a “drag and drop” interface that is easy to use, while at the same time offering plenty of flexibility and customization. With some good photos and catchy descriptions, you’ll create a fantastic website in no time. Sounds pretty straightforward, right?
If you work in the leisure industry, Regiondo Website Builder is your best option. We have carefully crafted it with the intent of delivering the definitive website builder for tour operators and activity providers. It’s such an intuitive program that you’ll be able to master it just by following this 10-step tutorial.
1) Set a clear goal
Before starting, you should ask yourself why you’re creating a website. Do you intend to mainly sell tickets or vouchers? Which tours or activities do you want to showcase? Maybe your objective is to get more reviews?
It would be best if you defined your goals from the very beginning: they will influence both the structure and the content of your website. It’s a good idea to follow the SMART framework to set goals that are specific, measurable, achievable, relevant, and time-based.
2) Choose your template
When your objectives are clear, you can finally open Regiondo’s website builder. The first step is to choose which template you want to use. Our templates are sleek and inherently responsive, which means they automatically adjust for different-sized screens. In other words, your website will look fantastic on both your laptop and your smartphone.
Each template is crafted to satisfy the needs of different types of businesses. In this phase, don’t worry about the colors and images, you can edit them during the next steps. Instead, look for a template with a layout that helps accomplish your goals. With different options to choose from, you can easily find one built for a similar purpose to the site you’re about to create.
3) Define your global design
Now that you have an incredible template, it’s time to customize it to show your brand’s unique personality. We recommend starting with the Design section, which can be found in the top right corner of your dashboard. Here, you can set all the site-wide customization settings, such as the fonts you want to use, default background, and color of the buttons.
Defining precise guidelines from the get-go will drive consistency and speed up your processes. This way, your website will look more professional, and you won’t waste time configuring each element.
4) Place the main info regarding your business
The next step is making sure that your clients can quickly find what they’re looking for on your website. For instance, they surely need to know where you’re located, how they can contact you, and your opening hours. Believe us, even if you have plenty of experience, it can be easy to forget including some of this information. Thankfully, the content section of your dashboard will give you a complete rundown of all the details you should include. From there, you can also upload your logos and pictures, which helps keep your branding consistent.
You can also use this section to upload the most important files related to your business; just keep in mind that the size limit is 50 MB. For more info on uploading and importing your data, you can check out this guide.
5) Decide how to structure your website
All our templates (except for the one-pagers) include several pre-built pages, giving you a good starting point. Of course, you can modify the default structure however you want. Again, the top priority is finding a setup that allows you to achieve your goals. You can create new pages in the pages section, delete or rename existing ones, and modify their order. For example, you can decide if the Contact Us page should be a subpage of the About Us page or if it should be directly reachable from the Home page.
You can modify the order of your pages by just dragging and dropping them around, but if you need some more info, you can find it here.
6) Configure your pages
With a clear structure in place, you can focus on configuring each webpage. Just go to the Pages section of your dashboard and select each webpage to edit its specific settings. It’s particularly essential to pay attention to the SEO tab. As you may know, optimizing your website SEO-wise, will improve its visibility on Google so that more customers can discover your business. To get better results, make sure that the keywords and the description are genuinely related to the page’s content. If you want to master this field, check out our beginner’s guide.
7) Create content for your pages
Our editor arranges content in rows and columns. As you can imagine, rows are the horizontal sections of your site, and you can easily insert more of them through the Add button in the editor. To edit the design of a Row, right-click an empty space within that row. Next, select Edit Design. This menu allows you to change the row’s background and spacing.
Every row contains a maximum of four columns. By default, columns are arranged side-by-side in desktop and tablet view and stacked vertically for mobile users.
Thanks to widgets, you can add content like text, images, and videos to your website. To add a widget, select it from the editor’s left panel. Pick the one you want, and drop it where it fits best.
To edit it, right-click anywhere on the widget to open the Contents menu. If you’re unsure about what you’re doing, you can find some additional resources here.
8) Catch your visitors’ attention with pop-ups
Now you have created all your pages, but what if some piece of information is still missing? Let’s imagine that you want to highlight your newsletter or a limited-time promotion. In scenarios like these, you can use pop-ups, which are windows that appear while browsing a webpage and immediately catch the reader’s attention. You can create pop-ups from the Personalize section of your dashboard using a simple drag and drop editor. When the pop-up is ready, the only thing left is selecting the page where you want it to appear.
9) Edit your site-wide settings
Before going time, it’s best to check the general setup of your website from the Settings section of the dashboard. In this section, you can customize some essential features, including your favicon. The favicon is a small image that appears next to your page title in the tab of your browser. It allows users to identify your website at a glance, even if they’re multitasking. You can upload your custom favicon from the Site Icons tab.
That being said, there is a lot to unpack in Site Settings, so we invite you to read our support article explaining these features. It will only take you four minutes.
10) Go live!
Before publishing your website, here is a list of some things you should check:
- Consistent branding (fonts, logo, favicon)
- SEO optimization
- Copy of your content, buttons, and forms included
- Responsiveness (desktop, tablet, mobile)
- Legal aspects (privacy page, opt-in fields)
If everything works out perfectly, you’re ready to go live! Click on the Publish button in the top right corner and let the magic happen. Now you’re the proud owner of a website that will help you attract more customers and improve your brand’s image!
To check if your website performs well in terms of speed, SEO, security and content, try SEO grader. This free tool provides an overview of your website and gives recommendations on how to rank higher in search engines and drive more organic traffic.
You could also like to learn more about:
SEO in 2022: SEO tips for leisure providers
Web design inspiration – checklist for leisure providers