The dietary habits of modern society have dramatically changed over the past couple of decades and this affects many related industries. From Instagram, which is the main source of inspiration, to cooking shows, celebrating highest-ever ratings, one thing is for sure – engagement with food is significantly rising and becoming the next big thing. In […]
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Social media is one of the most popular marketing platforms for tour operators. Facebook, Instagram, and Pinterest are some of these online platforms where travelers window shop for tours, attractions, and travel destinations. Many travelers nowadays depend on social media for ideas on where to go and what to do there. Customers want to know […]
Since the year 2000, TripAdvisor has grown to be the world’s largest travel platform. With more than 8 million tourism businesses listed, most travelers rely on this site to get suggestions for the best travel destinations, compare prices, and make bookings. Hotels, restaurants, and attractions position themselves before millions of users daily. If you’re torn […]
The experience economy, as well as the shift to buying experiences over things, has been studied since the 90s. It is also well understood that travel is the ultimate experience which is why experiential travel marketing and branding is currently one of the top tourism trends. Indeed, planning a trip is not just about finding the […]
The travel and tourism industry is one of the world’s largest and most progressive. Starting and maintaining a travel business requires some serious attention to the latest consumer trends and industry insights. That’s why we did the research for you and put together all travel statistics you need to know about. This article shares the […]
Choosing a unique name is critical for every travel business. Whether it describes the route, service or experience you deliver, a good name is very likely to increase customer engagement and interest. You will need to find words that truly reflect your values in a memorable way. In this article, we share some great tour […]
Escape rooms are a great way to make the most of our free time. They give us a break from technology and the chance to spend some quality time with friends and loved ones. Since they aim to create an experience full of excitement and fun, a good concept is crucial. To establish a […]
Previously known as the Euro Attractions Show (EAS), the IAAPA Expo is going to bring over 14,000 tourism industry professionals together from across the globe to the tourism capital of the world: Paris. That’s a LOT of people which translates to a LOT of opportunities for you to take your business to the next level. […]
Travelers today want convenience. That means that they no longer want to go from site to site to book their tours and activities. Long gone are those days when they would read reviews on TripAdvisor then go to your site to book a tour. TripAdvisor now offers them an option to book tours and activities […]
Escape room owners put a tremendous amount of effort to make their ideas reality. They spend months of planning compelling games and building interactive spaces for many people to enjoy. However, many rooms work below capacity due to failing to attract enough customers. This article is aimed to provide some of the best marketing ideas […]
