Every business needs to track its performance in order to know whether they are achieving any growth or not, as per their set goals. And in the case of your tour business, the same concept applies. By tracking key metrics, your tours or activities company can better understand how its actions affect business performance. If […]
Learn more Modern companies are saving time and money, plus human resources by applying process automation in their businesses. Tours and activities operators are no exception. And for any forward-thinking company, it’s a matter of when and not if. If you have not yet automated routine processes in your tour company or are looking to learn more […]
According to Statista, for a long while, the domestic tourism market in Europe has contributed a bigger share of the travel and tourism GDP than the international market, and in 2020, due to the disruption by the COVID-19 pandemic, expenditure by domestic tourists has contributed an even larger share (73%) of the GDP. It goes […]
After the release of our new Product and React Widgets, which are based on modern React technology, we are now looking forward to the release of our new Dayticket! In this blog article, we’ll show you exactly what the new Dayticket is all about and how you can benefit from it with your activities! Flexibility […]
One of the most effective ways your small business can compete against industry giants is using local Search Engine Optimization (local SEO). A survey by ReviewTrackers reveals that 35% of all search traffic is local. And Local SEO levels the online playing field giving your experience business an opportunity to outrank the bigger brands. So […]
Quality backlinks can build your site’s credibility and help you rank on search engine results pages (SERP). But what are backlinks? Backlinks are incoming links that serve as a vote of confidence for your content. It’s like others endorsing your content as credible. Research shows that websites ranking at the top of Google’s first SERP […]
Finding and effectively targeting the right keywords for travel and tourism is the basis for ranking your tours or activities website and scoring higher web traffic. This is the reason why keyword research is such a vital step in setting up and optimizing your website. Keyword research is also necessary because tourism is a highly […]
As Europe moves towards the end of a series of lockdowns, countries are slowly easing measures and getting ready to restart the Travel & Tourism sector. Although many operators are still in winter sleep, the business is preparing to return to full speed, stronger than before. We created this checklist to help tour and activity […]
Your logo design represents your company in its simplest form by using a combination of fonts, symbols, and colors unique to your brand. And since it’s the first impression of your tour and activity business – make it a good one! This handy guide aims to help you create a logo that defines your brand […]
Search Engine Marketing (SEM) is a set of practices that help you gain more visibility on search engine results pages (SERPs). This marketing method can help you increase traffic and sales by positioning your business at the top of Google’s search page. While the focus is usually paid ads, SEM includes different ways tour operators […]